Download PTU B.Sc-FD (Fashion Design) 2020 March 4th Sem 72331 Survey Of Apparel Merchandising Question Paper

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Roll No. [ ] [ ] [ 1] Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.-4)
SURVEY OF APPAREL MERCHANDISING
Subject Code : B.Sc. FD-406

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INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, Il & Ill.

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3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A

1. Attempt all questions in brief :
   1. Discuss the Product Mix
   2. Define Merchandising

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   3. Define Public Relations
   4. Ways of promoting retail fashion
   5. Role of a merchandiser
   6. Positioning
   7. Targeting

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   8. Define marketing
   9. Importance of marketing
   10. Marketing environment
   11. Define Apparel Merchandising
   12. Define Fashion Marketing.

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   13. Define Buying behaviour.
   14. Why is promotion done?
   15. State the importance of Sales Promotion.

SECTION-B

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UNIT-I

2. Discuss the concept of marketing in detail-its nature and functions.
3. Explain the significance consumer behaviour.

UNIT-II

4. Discuss the various marketing channels.

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5. Explain the product life cycle in detail. How is a new product developed? Explain in detail.

UNIT-IIT

6. Discuss the 6 months merchandising plan-buying calendar.
7. Discuss the types of retail operations.

NOTE : Disclosure of identity by writing mobile number or making passing request on any page of Answer sheet will lead to UMC against the Student.

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