Download PTU BBA 2020 March 3rd Sem 76656 Marketing Management Question Paper

Roll No. _______________

Total No. of Questions : 09

Total No. of Pages : 02

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BBA (2018 Batch) (Sem.-3)

MARKETING MANAGEMENT

Subject Code: BBA302-18

M.Code : 76656

Time: 3 Hrs.

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Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B consists of FOUR Sub-sections: Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.

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4. Student has to attempt any ONE question from each Sub-section.

SECTION-A

1. Write briefly :

   1. Outline marketing planning process
   2. Define Barter System

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   3. Outline components of micro environment.
   4. What is niche marketing
   5. What is product line stretching?
   6. Outline product life cycle
   7. What is bundle pricing?

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   8. What is physical evidence?
   9. What are sales promotion tools?
   10. Outline new product development process.

SECTION-B

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UNIT-I

2. Explain how macro environment forces affect marketing program of a retail company.
3. What is the difference between "market driven" and "market driving firms"? Which have a higher success rate and why? Give examples.

UNIT-II

4. Differentiate between segmentation, targeting and positioning. What are the criteria of successful Market segmentation?

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5. Discuss 7Ps of services. What made marketers develop 7ps for marketing of services? Give examples.

UNIT-III

6. Discuss the new product development process in detail.
7. What are the pricing policies? Discuss the different tools of pricing policies.

UNIT-IV

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8. Discuss the process of designing integrated marketing communication for a product.
9. What do you mean by channel design decision? How a company should manage the channel conflict?

NOTE: Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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