Download PTU BBA 2020 March 6th Sem 72345 Corporate Strategies Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BBA (Bachelor of Business Administration) 2020 March 6th Sem 72345 Corporate Strategies Previous Question Paper

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Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BBA (2014 to 2017)/BRDM/B.SIM (2014 & Onwards) (Sem.?6)
CORPORATE STRATEGIES
Subject Code : BBA-601
M.Code : 72345
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Write briefly :
a) Scope of strategic management
b) Mission and Vision
c) Strategic decision-making
d) PEST
e) Organizational appraisal
f) Expansion and Retrenchment
g) Porter's approach
h) BCG Matrix
i) Aspects of strategy implementation
j) Strategic control
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1 | M - 7 2 3 4 5 ( S 1 2 ) - 1 7 0 4

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BBA (2014 to 2017)/BRDM/B.SIM (2014 & Onwards) (Sem.?6)
CORPORATE STRATEGIES
Subject Code : BBA-601
M.Code : 72345
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Write briefly :
a) Scope of strategic management
b) Mission and Vision
c) Strategic decision-making
d) PEST
e) Organizational appraisal
f) Expansion and Retrenchment
g) Porter's approach
h) BCG Matrix
i) Aspects of strategy implementation
j) Strategic control
2 | M - 7 2 3 4 5 ( S 1 2 ) - 1 7 0 4

SECTION-B
UNIT-I
2. What is the nature of strategic management? Discuss the steps involved in the process of
strategic management.
3. Define Strategic Intent. Explain business model goals and objectives in detail.
UNIT-II
4. What is environment appraisal and scanning? Discuss various techniques for
environmental scanning with examples.
5. Explain the methods and techniques used for organizational appraisal.
UNIT-III
6. What is the concept of business level strategy? Discuss the Porter's Generic business
strategy.
7. Discuss the steps involved in the process of strategic choice. Explain the GE Nine cell
matrix in detail.
UNIT-IV
8. Discuss the concept of strategic implementation. Explain the interrelationship between
formulation and implementation.
9. Write a detailed note on the techniques of strategic evolution and control.




NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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