Roll No. : EEEEEEEEEEN Total No. of Pages : 02
Total No. of Questions : 09
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B.Sc.(FT) (2012 & Onwards) (Sem.-5)
PRINCIPLES OF FASHION MARKETING
Subject Code : BSFT-503
M.Code : 71795
Time : 3 Hrs. Max. Marks : 60
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INSTRUCTIONS TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
- SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
- SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.
SECTION-A
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- Write briefly :
- Explain line function.
- Define Marketing.
- Write a short note on Export marketing.
- Explain Market research.
- What do you understand by term Publicity?
- What is the difference between Show rooms and Factory outlets?
- Write a short note on Specialty stores.
- Write in brief about marketing communication.
- What is horizontal marketing?
- Write down the steps involved in product development.
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SECTION-B
- Explain the importance of Fashion marketing in modern economy.
- Discuss the scope of fashion marketing.
- Discuss Marketing Mix.
- Describe retail organizational structure.
- Explain how visual merchandising is an integral part of fashion marketing.
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SECTION-C
- Discuss all the marketing channels.
- Describe all the departmental stores. How they are different from each other?
- Define Buyer behavior and buyer classification in detail.
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: FT-B.Sc 2020 March Previous Question Papers