Roll No. [T T T] [ | Total No. of Pages : 02
Total No. of Questions : 09
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B.Sc.(FT) (2012 & Onwards) (Sem.-6)
PRODUCTION PROMOTION AND DEVELOPMENT
Subject Code : BSFT-603
M.Code : 72339
Time : 3 Hrs. Max. Marks : 60
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INSTRUCTION TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
- SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
- SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.
SECTION-A
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- Write a short note on :
- Define Product Promotion
- Product Orientation
- Product Adoption
- Promotional Messages
- Need of Research in Product Promotion
- Define Services
- Define Sales Orientation
- Why is product diversification Important.
- Mention types of new Products
- Explain role of in depth interviews with examples
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SECTION-B
- Discuss the Stages of Product Development.
- Main Cause of Product Failure in the Market.
- Discuss the concept of product life cycle.
- Need of Healthy Product position in the market.
- Need of Sales Orientation in the Business world.
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SECTION-C
- Define Market Research and its Scope and Procedure for Product Promotion and Product Development.
- Discuss the meaning of promotion planning and role of budget and funding in the promotional planning of a product.
- Describe types of Product Orientation.
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: FT-B.Sc 2020 March Previous Question Papers