Download PTU B.Sc (Catering-And-Culinary-Arts) 2020 March 4th Sem 74365 Sales And Marketing Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B.Sc (Catering-And-Culinary-Arts) 2020 March Previous Question Papers

1 | M-74365 (S2)-1811
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(Catering & Culinary Arts) (2015 & Onwards) (Sem.?4)
SALES & MARKETING
Subject Code : BSCCA-406
M.Code : 74365
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write short notes on :
a) Consolidation
b) Marketing
c) Marketing team
d) Profit improvement
e) Customer relationship management
f) Media planning
g) Sales
h) Target market
i) Offers and Promotions
j) Hospitality

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1 | M-74365 (S2)-1811
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(Catering & Culinary Arts) (2015 & Onwards) (Sem.?4)
SALES & MARKETING
Subject Code : BSCCA-406
M.Code : 74365
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write short notes on :
a) Consolidation
b) Marketing
c) Marketing team
d) Profit improvement
e) Customer relationship management
f) Media planning
g) Sales
h) Target market
i) Offers and Promotions
j) Hospitality

2 | M-74365 (S2)-1811
SECTION-B
2. What are distribution methods in hospitality marketing and sales?
3. List the role of Director of marketing.
4. Explain the steps in determining marketing objectives.
5. What is the importance of profit improvement in banquet sales?
6. Write a short note on customer retention.

SECTION-C
7. Discuss the challenges in Hospitality sales.
8. Explain Marketing mix with examples.
9. Write an essay on monitoring and evaluating the marketing plan.










NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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