Download PTU B.Sc (Catering-And-Culinary-Arts) 2020 March 5th Sem 74744 Market Research Question Paper

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Roll No. [ ] [ ] [ ] [ ] Total No. of Pages : 02

Total No. of Questions : 09

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BSc. (Catering and Culinary Arts) (2015 & Onwards) (Sem.-5)

MARKET RESEARCH

Subject Code : BSCCA -507

M.Code : 74744

Time : 3 Hrs. Max. Marks : 60

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INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Write briefly :
   1. Quantitative Research
   2. Data Interpretation
   3. Sampling Unit
   4. Primary Data
   5. Research Gap

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   6. MIS
   7. Research Methodology
   8. Measures of Dispersion
   9. Boxplot
   10. Histogram

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SECTION-B

2. What are various types of Marketing Research?
3. Discuss the general steps of performing Research.
4. What is Bivariate Analysis?

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5. Discuss the different types of secondary data.
6. What is Probability Sampling?

SECTION-C

7. What is Marketing Research? Also discuss the recent trends in Marketing research.
8. What is Secondary Data? Discuss the advantages and drawbacks of using secondary data in research.

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9. What are the various responsibilities of market-research report writer?

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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