Roll No. [ ] [ ] [ ] Total No. of Pages : 02
Total No. of Questions : 09
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B.Sc.(JAMC) (Sem.-5)PUBLIC RELATIONS
Subject Code : BJAMC-303
M.Code : 13024
Time : 3 Hrs. Max. Marks : 60
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INSTRUCTION TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
- SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
- SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.
SECTION-A
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- Write briefly :
- Advertising
- Marketing
- Internal public
- Bulletin board
- News release
- Exhibition
- Brand image
- Institutional advertising
- Pre-testing
- Information rack
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SECTION-B
- List any five external publics.
- How is public relation different from advertising?
- What is exhibition PR?
- Highlight the importance of press tour.
- What are the unique features of advertising?
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SECTION-C
- What are the duties of PR practitioners?
- Briefly discuss the methods used to evaluate results of PR work.
- What is the seven point formula for writing a news release?
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Sc (JAMC) 2020 March Previous Question Papers