Download PTU B.Sc-JAMC 2020 March 3rd Sem 13014 Public Relations Question Paper

FirstRanker.com

Roll No. EEEEEEEE [ ] Total No. of Pages : 02
Total No. of Questions : 09

--- Content provided by‌ FirstRanker.com ---

--- Content provided by⁠ FirstRanker.com ---

INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

--- Content provided by​ FirstRanker.com ---

1. Write briefly :
   1. Two features of PR
   2. Meaning of publicity
   3. Any two responsibilities of a PRO
   4. External public
   5. Any two codes of PRSI

   --- Content provided by‍ FirstRanker.com ---

   6. Press tours
   7. Bulletin boards
   8. Exhibitions
   9. Any two functions of PR agencies
   10. Horizontal Communication

   --- Content provided by⁠ FirstRanker.com ---

SECTION-B

1. Evaluate the growth of PR in India.
2. How can PR activities help in supplementing the efforts of advertising? Illustrate your answer with suitable example.
3. What are the principles of PR?

--- Content provided by FirstRanker.com ---

4. Discuss the kinds of PR activities being undertaken in public and private sectors in India.
5. “A responsible PRO is an asset to an organization”. Comment.

SECTION-C

1. Explain the steps to be taken by a PR official to conduct a press conference for an organization successfully.
2. Discuss the various stages of a PR campaign.

--- Content provided by‍ FirstRanker.com ---

3. What role can PR play in managing a crisis situation for an organization? Give a suitable example.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.