Roll No. EEEEEEEE [ ] Total No. of Pages : 02
Total No. of Questions : 09
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B.Sc.(JAMC) (Sem.-3)PUBLIC RELATIONS
Subject Code : BJAMC-203
M.Code : 13014
Time : 3 Hrs. Max. Marks : 60
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INSTRUCTION TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
- SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
- SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.
SECTION-A
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- Write briefly :
- Two features of PR
- Meaning of publicity
- Any two responsibilities of a PRO
- External public
- Any two codes of PRSI
- Press tours
- Bulletin boards
- Exhibitions
- Any two functions of PR agencies
- Horizontal Communication
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SECTION-B
- Evaluate the growth of PR in India.
- How can PR activities help in supplementing the efforts of advertising? Illustrate your answer with suitable example.
- What are the principles of PR?
- Discuss the kinds of PR activities being undertaken in public and private sectors in India.
- “A responsible PRO is an asset to an organization”. Comment.
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SECTION-C
- Explain the steps to be taken by a PR official to conduct a press conference for an organization successfully.
- Discuss the various stages of a PR campaign.
- What role can PR play in managing a crisis situation for an organization? Give a suitable example.
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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