Download PTU B.Sc (Meft) 2020 March 5th Sem 13529 Media Management Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BSC MEFT (Media Entertainment And Film Technology) 2020 March Previous Question Papers

1 | M-13529 (S2)-1334
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.?5)
MEDIA MANAGEMENT
Subject Code : BMEFT-309
M.Code : 13529
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) Innovation
b) Post-testing
c) Advertising
d) Publicity
e) Behaviour
f) Packaging
g) Print media
h) Image making
i) Motivation
j) Marketing

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1 | M-13529 (S2)-1334
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.?5)
MEDIA MANAGEMENT
Subject Code : BMEFT-309
M.Code : 13529
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) Innovation
b) Post-testing
c) Advertising
d) Publicity
e) Behaviour
f) Packaging
g) Print media
h) Image making
i) Motivation
j) Marketing


2 | M-13529 (S2)-1334
SECTION-B
2. What is meant by an organization?
3. Show your understanding of time buying in radio.
4. Explain the concept of behaviour.
5. What is meant by creativity?
6. Highlight the importance of an Event.

SECTION-C
7. What are the determinants of organizational behaviour?
8. Highlight the importance of financial management.
9. What are the challenges faced in the management of a TV channel?








NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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