Download PTU B.Sc (Meft) 2020 March 2nd Sem 13509 Mass Communication Theories And Models Question Paper

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B.Sc.(MEFT) (Sem.-2)
MASS COMMUNICATION THEORIES & MODELS
Subject Code : BMEFT-106
M.Code : 13509

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INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

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SECTION-A

1. Answer briefly :
   1. Define Mass Communication
   2. Information
   3. Integration
   4. Entertainment

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   5. Stimulus
   6. Follower
   7. Diffusion
   8. Cultivation
   9. Semantics

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   10. Source-encoder

SECTION-B

2. What is diffusion?
3. Explain Osgood model.

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4. What are psychological barriers in communication?
5. Differentiate between mass media and non-mass media.
6. List four characteristics of television.

SECTION-C

7. What are the factors responsible for growing importance of mass communication?

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8. Highlight the importance of Cultivation Theory.
9. Discuss the influence of mass media on youth and children.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.