Download PTU TD-B.Sc 2020 March 3rd Sem 71771 Survey Of Fashion Marketing And Merchandising Question Paper

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Roll No. ‘ ‘ ‘ ‘ ‘ ‘ | ‘ ‘ ‘ ‘ Total No. of Pages : 02

Total No. of Questions : 07

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B.Sc. (TD) (2014 & Onwards) (Sem.=3)

SURVEY OF FASHION MARKETING AND MERCHANDISING

Subject Code : BSc TD-306

M.Code : 71771

Time : 3 Hrs. Max. Marks : 60

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INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have to attempt any THREE questions.

SECTION-A

1. Write briefly :
   1. Define Marketing

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   2. Limitations of Positioning
   3. Targeting
   4. Marketing mix
   5. Pricing Methods
   6. Pricing Objectives

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   7. Meaning of Advertising
   8. Discuss PR
   9. Special Events and their significance
   10. Channels
   11. Consumer Segmentation

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   12. Advertising
   13. Point of Purchase Stimuli
   14. Bargaining
   15. Fashion Retailing

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SECTION-B

2. Explain the concept of marketing.
3. Discuss consumer markets and buying behaviour of consumer.
4. Explain the Promotion Mix in detail.
5. Discuss the steps of retail fashion promotion.

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6. Discuss the brand identity and identity image, positioning and limitation of positioning.
7. Discuss brand equity and value of brands to companies.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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