JNTU Anantapur MBA 3rd Sem last 10 year question papers 2010 -2020 -All regulation- 2nd Year 1st Sem
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Code: 9E00307b
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MBA III Semester Supplementary Examinations November/December 2017
ADVERTISING & SALES PROMOTION MANAGEMENT
(For students admitted in 2013 only)
Time: 3 hours
Max. Marks: 60
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Answer any FIVE questions
All questions carry equal marks
- "Advertising plays a vital role in the development of economy like India". Do you agree or not? Give reasons.
- What are the functions of advertising agencies?
- Outline the different types of advertisement budgets.
- What are the factors influencing media selection?
- Prepare a model of an advertisement of your choice which should be more attractive.
- Examine the process involved in measuring the effectiveness of advertisements.
- Describe briefly about various tools of sales promotion.
- What are the advantages and disadvantages of publicity? Explain.
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