Download GTU B.Pharma 2019 Summer 7th Sem 2270009 Semester 7 Question Paper

Download GTU (Gujarat Technological University Ahmedabad) B.Pharma (Bachelor of Pharmacy) 2019 Summer 7th Sem 2270009 Semester 7 Previous Question Paper

Seat No.: _____
Enrolment No. _____________
GUJARAT TECHNOLOGICAL UNIVERSITY
B.PHARM - SEMESTER? 7 EXAMINATION ? SUMMER -2019

Subject Code: 2270009 Date: 20-05-2019
Subject Name: Pharmaceutical Marketing Management
Time: 02:30 PM TO 05:30 PM
Total Marks: 80
Instructions:


1. Attempt any five questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1:
(a)
Describe in detail New Product Development Process in pharmaceutical industry.
06
(b)
Explain Product Portfolio Analysis.
05
(c)
Discuss about the historical perspective and the current status of pharmaceuticals
05
marketing. Highlight the role of patent in pharmaceutical marketing.
Q.2:
(a)
Write the process of market research. Add a note on research tools.
06
(b)
Differentiate between pharmaceutical marketing and consumer marketing.
05
(c)
Explain in detail the criteria for segmentation and a note on segmentation on the basis
05
of patient and doctors.
Q.3:
(a)
Explain the roll of pharmaceutical marketing within organization and
06
medicalprofession.
(b)
Discuss strategic marketing option for Herbal and traditional systems of medicine
05
based products.
(c)
Write about product life cycle and extension of product life cycle.
05
Q.4:
(a)
Enlist the various methods of sale forecasting. Explain any two methods in detail.
06
(b)
Write a note on distribution channel for pharmaceutical marketing.
05
(c)
Explain the efficient system of Recruitment, Training and Performance Appraisal.
05
Q.5:
(a)
Explain ethical marketing and franchise marketing.
06
(b)
Write a note on professional conduct, ethics and etiquetteof Indian medical council
05
regulations 2002.
(c)
Explain the applications of IT and Management information system for efficient
05
marketing.
Q.6:
(a)
Enlist the various types of licenses issued by FDA for wholesale and retail sale of
06
drugs. Write a note on Schedule N.
(b)
Write a note on pharmacovigilance program of India.
05
(c)
Explain the drug registrationprocess in African Countries.
05
Q.7:
(a)
What are the various steps involved in personal selling.
06
(b)
Explain Uniform code of Pharmaceutical Marketing Practices.
05
(c)
State the objectives of DPCO 1995. Write the formula to fix the price of retail
05
formulation.

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