Download JNTUH MBA 2018 May 2nd Semester Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) R16 2018 May Second Semester (2nd Sem) Marketing Management Question Paper.

HallTicketNo QuestionPaperCode:CMB010
.
.
MBAIISemesterEndExaminations(Regular/Supplementary)-June,2018
Regulation: .?R16
MARKETINGMANAGEMENT
Time: 3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Whatare4PsofMarketing?Explainbrie?ywithmarketingvariablesundereach?P?. [7M]
(b) ExplainPorter?sgenericvaluechainindetail. [7M]
2. (a) Explainbrie?ythedi?erentstagesinvolvedinthe?MarketingResearchProcess?. [7M]
(b) Whatisamarketingplan?Whatarethecontentsofamarketingplan? [7M]
UNIT?II
3. (a) Whatarethedeterminantsof?CustomerDeliveredValue?? [7M]
(b) De?neconsumerbehavior.Explainthefactorsin?uencingconsumerbehavior. [7M]
4. (a) Illustrate??veproductlevels?whichconstituteacustomervaluehierarchy? [7M]
(b) Explaindi?erentstagesinthe?NewProductDevelopmentProcess?. [7M]
UNIT?III
5. (a) Whatisdemographicsegmentation? Statefewdemographicsegmentationvariablesusedfor
segmentingconsumermarkets. [7M]
(b) Explainthe?E?ectiveSegmentationCriteria?usedbyorganizationstosegmenttheirmarkets.
[7M]
6. (a) Inthecontextofpositioning,Statefewnegativelycorrelatedattributesandbene?ts. What
methodsdoesanorganizationtaketoovercomesuchnegativelycorrelatedattributes? [7M]
(b) Whatisbehavioralsegmentation? Explainfewbehavioralsegmentationvariablesusedincon-
sumermarkets. [7M]
UNIT?IV
7. (a) Describedi?erent?channellevels?basedonthenumberofintermediariesinconsumermarketing.
[7M]
(b) Elucidatedi?erent?channelpower?usedbythemanufacturertoalterthebehaviorofchannel
members. [7M]
8. (a) De?neadvertising.Explainbrie?ythe?veM?sofadvertising. [7M]
(b) De?nesalespromotion.Whatarethedi?erentconsumer-directedSalesPromotiontools?[7M]
Page1of2
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HallTicketNo QuestionPaperCode:CMB010
.
.
MBAIISemesterEndExaminations(Regular/Supplementary)-June,2018
Regulation: .?R16
MARKETINGMANAGEMENT
Time: 3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Whatare4PsofMarketing?Explainbrie?ywithmarketingvariablesundereach?P?. [7M]
(b) ExplainPorter?sgenericvaluechainindetail. [7M]
2. (a) Explainbrie?ythedi?erentstagesinvolvedinthe?MarketingResearchProcess?. [7M]
(b) Whatisamarketingplan?Whatarethecontentsofamarketingplan? [7M]
UNIT?II
3. (a) Whatarethedeterminantsof?CustomerDeliveredValue?? [7M]
(b) De?neconsumerbehavior.Explainthefactorsin?uencingconsumerbehavior. [7M]
4. (a) Illustrate??veproductlevels?whichconstituteacustomervaluehierarchy? [7M]
(b) Explaindi?erentstagesinthe?NewProductDevelopmentProcess?. [7M]
UNIT?III
5. (a) Whatisdemographicsegmentation? Statefewdemographicsegmentationvariablesusedfor
segmentingconsumermarkets. [7M]
(b) Explainthe?E?ectiveSegmentationCriteria?usedbyorganizationstosegmenttheirmarkets.
[7M]
6. (a) Inthecontextofpositioning,Statefewnegativelycorrelatedattributesandbene?ts. What
methodsdoesanorganizationtaketoovercomesuchnegativelycorrelatedattributes? [7M]
(b) Whatisbehavioralsegmentation? Explainfewbehavioralsegmentationvariablesusedincon-
sumermarkets. [7M]
UNIT?IV
7. (a) Describedi?erent?channellevels?basedonthenumberofintermediariesinconsumermarketing.
[7M]
(b) Elucidatedi?erent?channelpower?usedbythemanufacturertoalterthebehaviorofchannel
members. [7M]
8. (a) De?neadvertising.Explainbrie?ythe?veM?sofadvertising. [7M]
(b) De?nesalespromotion.Whatarethedi?erentconsumer-directedSalesPromotiontools?[7M]
Page1of2
UNIT?V
9. (a) Explaintheconceptofperceivedvaluepricingwiththehelpofanexample. [7M]
(b) Whatcanbethedi?erentpricingobjectivesfollowedbyorganizationsinsettingthepriceofits
products/services? [7M]
10. (a) Whatarethedi?erentmodesofentryintoforeignmarkets? [7M]
(b) Explaintheconceptofsustainabilitywiththehelpofanexample. [7M]
? ? ? ? ? ? ?
Page2of2
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