Download JNTUH MBA 4th Sem 2018 May Retail Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA Fourth Year (4th Semester) 2018 May Retail Management Question Paper.

HallTicketNo QuestionPaperCode:CMB416
.
.
MBAIVSemesterEndExaminations(Regular)-May/June,2018
Regulation: .?R16
RETAILMANAGEMENT
(MBA)
Time:3Hours (Elective:Marketing) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Whatisretailingandexplainthechallengesinretailing [7M]
(b) Explainthebasisforclassi?cationofretailstore?Describethemajortypesofretailstores.[7M]
2. (a) Listvarioustheoriesofretailing.Explainanytwotheoriesofretailingindetail. [7M]
(b) DescribetherecenttrendsintheIndianretailsector.Explainthefactorsunderlyingthetrends
ofmodernretailinIndia. [7M]
UNIT?II
3. (a) DescribeindetailthelifestyleofIndianshopperswithrespecttosocialfactorsandpsychological
factors. [7M]
(b) ExplaintheIndianretailshoppingenvironmentwithexamples [7M]
4. (a) Explainvariousstrategiesadoptedbyretailsectorinin?uencingtheshoppingbehavior?Elucidate
withexamples. [7M]
(b) De?neshoppingbehavior.Explainpersonnelfactorsthatin?uencetheshoppingbehavior.[7M]
UNIT?III
5. (a) Brie?yexplaintheclassi?cationofretailformatsandgiveexamplesforeachformat. [7M]
(b) Discussthedemandsideofretailingwithdemandcurves? Explainthenonpricedecisionin
retailing. [7M]
6. (a) Distinguishbetweenthevarioustypesofretailcompetition [7M]
(b) Describebrie?ythevariousstoreattributesandtheirimpactoncustomerperceptionforretail
stores. [7M]
UNIT?IV
7. (a) Discussindetailthevariouspricingstrategiesusedbyretailerswhensettingprices.Discussthe
factorstobeconsideredwhenpricing. [7M]
(b) Whatisretailsupplychainmanagement?Whyisitimportantinretailing? [7M]
Page1of2
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HallTicketNo QuestionPaperCode:CMB416
.
.
MBAIVSemesterEndExaminations(Regular)-May/June,2018
Regulation: .?R16
RETAILMANAGEMENT
(MBA)
Time:3Hours (Elective:Marketing) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Whatisretailingandexplainthechallengesinretailing [7M]
(b) Explainthebasisforclassi?cationofretailstore?Describethemajortypesofretailstores.[7M]
2. (a) Listvarioustheoriesofretailing.Explainanytwotheoriesofretailingindetail. [7M]
(b) DescribetherecenttrendsintheIndianretailsector.Explainthefactorsunderlyingthetrends
ofmodernretailinIndia. [7M]
UNIT?II
3. (a) DescribeindetailthelifestyleofIndianshopperswithrespecttosocialfactorsandpsychological
factors. [7M]
(b) ExplaintheIndianretailshoppingenvironmentwithexamples [7M]
4. (a) Explainvariousstrategiesadoptedbyretailsectorinin?uencingtheshoppingbehavior?Elucidate
withexamples. [7M]
(b) De?neshoppingbehavior.Explainpersonnelfactorsthatin?uencetheshoppingbehavior.[7M]
UNIT?III
5. (a) Brie?yexplaintheclassi?cationofretailformatsandgiveexamplesforeachformat. [7M]
(b) Discussthedemandsideofretailingwithdemandcurves? Explainthenonpricedecisionin
retailing. [7M]
6. (a) Distinguishbetweenthevarioustypesofretailcompetition [7M]
(b) Describebrie?ythevariousstoreattributesandtheirimpactoncustomerperceptionforretail
stores. [7M]
UNIT?IV
7. (a) Discussindetailthevariouspricingstrategiesusedbyretailerswhensettingprices.Discussthe
factorstobeconsideredwhenpricing. [7M]
(b) Whatisretailsupplychainmanagement?Whyisitimportantinretailing? [7M]
Page1of2
8. (a) Discussbrie?ytheneedandimportanceofinventorymanagementinretailindustry. [7M]
(b) De?neretailsupplychainmanagementanddiscusstheobjectivesofsupplychainmanagement
inretailing. [7M]
UNIT?V
9. (a) Howcanretailersmakecustomerstovisittheirstoresmorefrequentlyandbuymoremerchandise
duringeachvisit. [7M]
(b) Howdoescustomerdecidewhichretailertogotoandmerchandisetobuy. [7M]
10. (a) Whatdoyouunderstandbyretailbuyinggroups?Howdobuyinggroupsworks. [7M]
(b) Whatarethedi?erenttypesofstoreslayout?Describethefactorsthatin?uenceretailstoreand
design. [7M]
? ? ? ? ? ? ?
Page2of2
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