Download PTU BHMCT 8th Semester 2019 May 14596 SALE AND MARKETING MANAGEMENT Question Paper

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Roll No.

Total No. of Pages : 02

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Total No. of Questions : 09

BHMCT (Sem.-8)

SALE AND MARKETING MANAGEMENT

Subject Code : BH-416

M.Code: 14596

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Time: 3 Hrs.

Max. Marks : 30

INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying ONE mark each.
2. SECTION-B contains FIVE questions carrying 2 1/2 (Two and Half) marks each and students has to attempt any FOUR questions.

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3. SECTION-C contains THREE questions carrying FIVE marks each and students have to attempt any TWO questions.

SECTION-A

1. Write short notes on :
   1. Globalization
   2. Target Market
   3. Sales

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   4. Planning
   5. Environmental awareness
   6. Relationship marketing
   7. Marketing team
   8. Orientation

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   9. Unionize
   10. Training programmes

SECTION-B

2. What is the difference between marketing and sales?

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3. Discuss the benefits of training.
4. Write down the steps of a marketing Plan.
5. What is Marketing mix?
6. Discuss the elements of a typical orientation programmes.

SECTION-C

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7. Discuss the steps involved in conducting marketing performance audit.
8. What is an action plan? Write a detailed note on developing and implementing an action plan.
9. What are the challenges faced in hospitality sales?

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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