Download OU BBA 2017 Dec 1st Semester 5002 Basics of Marketing Question Paper

Download OU (Osmania University) BBA (Bachelor of Business Administration) 2017 Dec 1st Semester 5002 Basics of Marketing Previous Question Paper

TIME : 3 HOURS
CODE No. 5002
FACULTY OF MANAGEMENT
BBA I-SEMESTER (CBCS) EXAMINATION, DECEMBER 2017
SUBJECT: BASICS OF MARKETING
COUSRE No. 106 (BB) MAX. MARKS : 80
NOTE : ANSWER ALL THE QU ESTIONS
PART-A ANSWER ANY FIVE QUESTIONS (5 X 4 = 20 MARKS) (SHORT ANSWER TYPE)
Marketing Myopia
Product Mix
Multibrand
Zero Channels
Durable Product
Cross Culture
Personal Selling
Publicity
PART-B ANSWER ANY FIVE QUESTIONS (5 X 12 = 60 MARKS) (ESSAY ANSWER TYPE)
1 a
b
c
d
e
f
g
h
2 a
3 a
b
4 a
b
5 a
b
6 a
b
What do you man by marketing ? State the evolution of Marketing
Explain the difference between sellilng and marketing
What is market Segmentation ? What are the levels for effective
segmentation ?
What is positioning ? Explain the positioning strategies for consumer market
Discuss the concept of product and need for the classification of products
Explain the different stages in new product development.
Explain the role of price in marketing mix ? Discuss the objectives of pricing.
Define PLC ? Explain marketing strategies in PLC
What are the advantages and disadvantages of various media of advertising
Define distribution and explain the factors influencing the Channel Decisions.