--- Content provided by FirstRanker.com ---Subject Code : BScFDK-402
M.Code : 72820
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.
Q1. Write short notes on the following :
1. Seller
2. Advertisement
3. Merchandising
5. Spec sheet
6. Apparel
7. Export
8. Sales
10. Promotion
11. Forecasting
12. Market
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Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc. (FD) Knits (2014 to 2017) (Sem.?4)
APPAREL MARKETING & MERCHANDISING
M.Code : 72820
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.
Q1. Write short notes on the following :
1. Seller
2. Advertisement
3. Merchandising
5. Spec sheet
6. Apparel
7. Export
8. Sales
10. Promotion
11. Forecasting
12. Market
2 | M - 7 2 8 2 0 ( S 2 1 ) - 6 3 2
14. Marketer
15. Trend
SECTION-B
Q 3. What are the essential requirements for running an apparel business? Explain the difference
between the export and domestic requirements of apparel in the garment industry.
Q4. Explain the activities- organizational buying and selling as the functions of the buying
houses.
1. Range development
2. Sizing standard
3. Spec sheet study
Q6. Discuss the segmentation, targeting and positioning analysis.
consumer behaviour?
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
M.Code : 72820
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
--- Content provided by FirstRanker.com ---
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWOmarks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.
--- Content provided by FirstRanker.com ---
SECTION-AQ1. Write short notes on the following :
1. Seller
2. Advertisement
3. Merchandising
--- Content provided by FirstRanker.com ---
4. Buying house5. Spec sheet
6. Apparel
7. Export
8. Sales
--- Content provided by FirstRanker.com ---
9. Marketing10. Promotion
11. Forecasting
12. Market
FirstRanker.com - FirstRanker's Choice
--- Content provided by FirstRanker.com ---
1 | M - 7 2 8 2 0 ( S 2 1 ) - 6 3 2Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc. (FD) Knits (2014 to 2017) (Sem.?4)
APPAREL MARKETING & MERCHANDISING
--- Content provided by FirstRanker.com ---
Subject Code : BScFDK-402M.Code : 72820
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
--- Content provided by FirstRanker.com ---
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWOmarks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.
--- Content provided by FirstRanker.com ---
SECTION-AQ1. Write short notes on the following :
1. Seller
2. Advertisement
3. Merchandising
--- Content provided by FirstRanker.com ---
4. Buying house5. Spec sheet
6. Apparel
7. Export
8. Sales
--- Content provided by FirstRanker.com ---
9. Marketing10. Promotion
11. Forecasting
12. Market
2 | M - 7 2 8 2 0 ( S 2 1 ) - 6 3 2
--- Content provided by FirstRanker.com ---
13. Retailing14. Marketer
15. Trend
SECTION-B
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Q2. Define Brand. How can brands be marketed? Also discuss what a brand strategy is?Q 3. What are the essential requirements for running an apparel business? Explain the difference
between the export and domestic requirements of apparel in the garment industry.
Q4. Explain the activities- organizational buying and selling as the functions of the buying
houses.
--- Content provided by FirstRanker.com ---
Q5. Explain the following :1. Range development
2. Sizing standard
3. Spec sheet study
Q6. Discuss the segmentation, targeting and positioning analysis.
--- Content provided by FirstRanker.com ---
Q7. Describe the concept of consumer behaviour in fashion. How can advertising effectconsumer behaviour?
--- Content provided by FirstRanker.com ---
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
--- Content provided by FirstRanker.com ---
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