Download PTU BBA 2019 May 5th Semester 72065 ADVERTISING AND SALES MANAGEMENT Question Paper

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Roll No.

BBA (2013 to 2017)/ B.SIM (2014 & Onwards) (Sem.-5)

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INSTRUCTIONS TO CANDIDATES :

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1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B consists of FOUR Sub-sections: Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A

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1. Explain the following :
   1. Communication
   2. Sales Management
   3. Pre and post testing
   4. Scheduling
   5. Sales executive

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   6. Personal selling
   7. Recruitment
   8. Training
   9. Sales strategies
   10. Sales budgets

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SECTION-B

UNIT-I

2. Define advertising. What are the various types of advertising?
3. Explain the relevance of art and layout in the field of advertising.

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UNIT-II

4. What are the social, ethical and legal aspects of advertising?
5. How can advertising effectiveness be measured? What is the need to measure the advertising effectiveness?

UNIT-III

6. What is the difference between selling and marketing?

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7. Explain the process of personal selling in detail.

UNIT-IV

8. Explain the recruitment and selection process of sales person in detail.
9. What is the role of information technology in sales management?

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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