Rajiv Gandhi University of Health Sciences, Karnataka
VI semester Bachelors in Hospital Administration Degree Examination — OCT-2019
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Time: Three Hours
Marketing Management
Q.P. CODE: 1323
Max. Marks: 80 Marks
Your answers should be specific to the questions asked. Draw neat, labeled diagrams wherever necessary
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LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
- The ‘marketing mix’ is of the major concepts in modern marketing. Justify the statement.
- Define market research. Explain in detail the research process with suitable example.
- Discuss the role and importance of channels of distribution in service marketing.
SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
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- What are the forces influencing consumer behavior.
- How can we develop effective advertising programmes?
- Requisites for a sound marketing segmentation
- Short note on modern concept of marketing
- What are the forces affecting marketing in the macro environment?
- Discuss buying characteristics
- ‘Packaging is a silent salesman’. Do you agree? Why?
- Discuss the various stages of the product life cycle.
- Short note on pricing strategies
- How can we develop effective
- Recent trends in marketing
- Roles and objectives of sales promotion
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SHORT ANSWERS (Answer any ten) 10 x 2 = 20 Marks
- Define customer value.
- Functions of marketing
- What is societal marketing concept?
- What is micro environment?
- What is Niche marketing?
- What is positioning?
- What is product mix length?
- What is branding?
- Characteristics of service marketing
- What is sales promotion?
- What is undifferentiated marketing?
- What is E-business?
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This download link is referred from the post: RGUHS BHA Last 10 Years 2012-2022 Question Papers || Rajiv Gandhi University of Health Sciences
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