Rajiv Gandhi University of Health Sciences
First Year M. Pharm (Pharmaceutical Marketing Management) Degree Examination - NOVEMBER 2015
[Time: 3 Hours] [Max. Marks: 100]
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PHARMACEUTICAL MARKETING
(Revised Scheme)
Q.P. CODE : 7951
Your answers should be specific to the questions asked.
Draw neat labeled diagrams wherever necessary.
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Long Essay (Answer any Two) 2 X 20 = 40 Marks
- Discuss how personal selling is important in ethical promotion of prescription products. Enumerate and explain steps involved in effective selling.
- Explain the implications of different laws, which influence the marketing channels decisions.
- List and explain all the variables for pharmaceutical product differentiation and discuss different positioning strategies adopted by pharmaceutical companies.
Short Essay (Answer any Five) 5 x 10 = 50 Marks
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- Define product differentiation. Enumerate and explain differentiation variables for Product and Personnel.
- Who is a product manager? Discuss the roles and responsibilities of product manager in pharmaceutical industry.
- Discuss elaborately why effective management of stockists, wholesalers and retailers is important.
- Discuss the differences in advertising and public relations for pharmaceutical products.
- What is a brand? Explain the concept of ‘Brand Equity’ and explain the factors influencing the brand equity.
- Discuss the policy matters relating to marketing of pharmaceutical products in foreign countries.
- Discuss how a market is measured, and how is sales forecasting done.
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Short Answer (Answer Both) 2 x5 =10 Marks
- How distribution to large Government and Private Institutions is different?
- Write a note on ethical issues relating to advertising of pharmaceutical products.
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This download link is referred from the post: RGUHS M.Pharm 1st Year Last 10 Years 2011-2021 Question Papers || Rajiv Gandhi University of Health Sciences
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