Download RGUHS (Rajiv Gandhi University of Health Sciences) M.Pharma 2013 May (Master of Pharmacy) 1st Year 9252 Pharmaceutical Marketing Paper II Revised Scheme 2 Previous Question Paper
Rajiv Gandhi University of Health Sciences
First Year M. Pharm Degree Examination ? May 2013
[Time: 3 Hours]
[Max. Marks: 100]
PHARMACEUTICAL MARKETING
PAPER II
(Revised Scheme 2)
Q.P. CODE: 9252
Your answers should be specific to the questions asked.
Draw neat labeled diagrams wherever necessary.
LONG ESSAY (Answer any TWO)
2 X 20 = 40 Marks
1.
Discuss the concepts in pharmaceutical marketing in reference to Indian pharmaceutical industry?
2.
Define communication. What are the different types of communication employed in the marketing of
pharmaceuticals
3.
Write a detailed note on the various channels of distribution for pharmaceuticals in India. Discuss
the role of the various intermediaries in the channel. Explain in brief any two methods of inventory
control
SHORT ESSAY (Answer any FIVE)
5 X 10 = 50 Marks
4.
Discuss the impact of the current Indian patent law on the pharmaceutical market
5.
What are the role and responsibilities of a product manager?
6.
Explain the salient features and applications of market research
7.
What are the important considerations to be taken while writing a market plan
8.
Write notes on the different types of pricing decisions adopted in the marketing of pharmaceuticals
9.
Write notes on the different rules adopted in the positioning of pharmaceutical products
SHORT NOTES (Answer both)
2 X 5 = 10 Marks
10. What are the characteristics of industrial goods that influence their marketing
11. Write notes on the SWOT analysis of the Indian pharmaceutical market
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This post was last modified on 11 June 2021