Download RGUHS M.Pharm 2010 May 1st Year 9252 Pharmaceutical Marketing Paper II Revised Scheme 2 Question Paper

Download RGUHS (Rajiv Gandhi University of Health Sciences) M.Pharma 2010 May (Master of Pharmacy) 1st Year 9252 Pharmaceutical Marketing Paper II Revised Scheme 2 Previous Question Paper

9252_2010_1_S152
Rajiv Gandhi University of Health Sciences
First Year M.Pharm Degree Examination - May 2010

[Time: 3 Hours]
[Max. Marks: 100]
PHARMACEUTICAL MARKETING
PAPER II


(Revised Scheme 2)

Q.P. CODE : 9252
Your answers should be specific to the questions asked.
LONG ESSAY (Answer any TWO)
2 X 20 = 40 Marks
1. Explain in detail about the different channels of distribution existing in the pharma industry
2. Explain in detail about the different aspects of field personnel training in the pharma industry
3. Explain in detail the factors to be considered in the global marketing of a pharmaceutical product
SHORT ESSAY (Answer any FIVE)
5 X 10 = 50 Marks
4. Explain forecasting methods in the pharma industry
5. Discuss market information system in the pharma industry
6. Explain the factors involved in the preparation of a visual aid
7. Explain briefly market segmentation in the pharma industry
8. Explain product life cycle for pharmaceuticals
9. Explain types of product positioning for pharmaceuticals
SHORT NOTES
2 X 5 = 10 Marks
10. Write short notes on monitoring product launch
11. Write short notes on competitor analysis in the pharma industry
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