Revised Scheme
Q.P. CODE : 9252
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Your answers should be specific to the questions asked.
LONG ESSAY (Answer any TWO) 2 X 20 = 40 Marks
- Explain in detail about the different channels of distribution existing in the pharma industry
- Explain in detail about the different aspects of field personnel training in the pharma industry
- Explain in detail the factors to be considered in the global marketing of a pharmaceutical product
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SHORT ESSAY (Answer any FIVE) 5 X 10 = 50 Marks
- Explain forecasting methods in the pharma industry
- Discuss market information system in the pharma industry
- Explain the factors involved in the preparation of a visual aid
- Explain briefly market segmentation in the pharma industry
- Explain product life cycle for pharmaceuticals
- Explain types of product positioning for pharmaceuticals
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SHORT NOTES 2 X 5 = 10 Marks
- Write short notes on monitoring product launch
- Write short notes on competitor analysis in the pharma industry
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This download link is referred from the post: RGUHS M.Pharm 1st Year Last 10 Years 2011-2021 Question Papers || Rajiv Gandhi University of Health Sciences
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