Rajiv Gandhi University of Health Sciences, Karnataka
IV Semester MBA Degree Examination
[Time: 3 Hours] [Max. Marks: 100]
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HOSPITAL ADMINISTRATION
STRATEGIC MANAGEMENT AND PROJECT MANAGEMENT (RS-4)
Q.P. CODE: 8727
Your answers should be specific to the questions asked.
Draw neat, labeled diagrams wherever necessary.
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LONG ESSAY 1 X 20 = 20 Marks
- Discuss the steps in strategic planning process. How to use expansion strategy to grow your sales? Discuss illustrate BCG growth share matrix.
SHORT ESSAY (Answer any Seven) 7 X 10 = 70 Marks
- Discuss the components of environment in detail. Write a note on importance of SWOT analysis in strategic planning.
- Write a note on Business level strategy. Mergers are the key part of corporate growth strategy. Discuss.
- Discuss the different issues involved in strategic implementation. Write a note on the role of structural implementation in strategic implementation.
- What are the different steps involved in evaluation and control process? KRAs - a tool to boost up employee productivity. Comment
- What is project life cycle in project management? Why is work breakdown structure important?
- Discuss the significance of strategic management in an organization. Briefly explain the levels at which strategy operates.
- Discuss the importance of PERT and CPM in project management.
- Describe why feasibility study is necessary in project development.
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SHORT ANSWERS (Answer any Five) 05 X 02 = 10 Marks
- Define strategy.
- PEST analysis
- Procedural implementation
- Operational control
- What is the difference between product management and project management?
- Business Intelligence
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