RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)
Rajiv Gandhi University of Health Sciences
III Semester MBA Degree Examination
[Time: 3 Hours] [Max. Marks: 100]
HOSPITAL ADMINISTRATION
MARKETING MANAGEMENT IN HEALTHCARE
(Revised Scheme)
Q.P. CODE : 8368
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Your answers should be specific to the questions asked.
Draw neat labeled diagrams wherever necessary.
LONG ESSAY 2 X 20 = 40 Marks
- What is marketing mix? What would be an optimal mix for a 500-bedded hospital in the heart of a city?
- What is Medical tourism? Discuss the role of hospitals in promoting medical tourism.
SHORT ESSAY (Answer any six) 6 X 10 = 60 Marks
- Components of marketing
- Packages in healthcare delivery
- Role of certifying / accrediting bodies in promoting healthcare tourism
- Patient delight, a must for an administrator - Discuss.
- Internal marketing team Vs Marketing consultancy
- Market segmentation
- How important is market planning?
- Customer relationship management
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