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Download RGUHS MHA 2019 April 3rd Sem 8368 Hospital Administration Marketing Management In Healthcare Revised Scheme Question Paper

Download RGUHS MHA (Master of Health Administration) 2019 April 3rd Sem 8368 Hospital Administration Marketing Management In Healthcare Revised Scheme Previous Question Paper

This post was last modified on 12 June 2021

This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)


Rajiv Gandhi University of Health Sciences

III Semester MBA Degree Examination

[Time: 3 Hours] [Max. Marks: 100]

HOSPITAL ADMINISTRATION

MARKETING MANAGEMENT IN HEALTHCARE

(Revised Scheme)

Q.P. CODE : 8368

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Your answers should be specific to the questions asked.

Draw neat labeled diagrams wherever necessary.

LONG ESSAY 2 X 20 = 40 Marks

  1. What is marketing mix? What would be an optimal mix for a 500-bedded hospital in the heart of a city?
  2. What is Medical tourism? Discuss the role of hospitals in promoting medical tourism.

SHORT ESSAY (Answer any six) 6 X 10 = 60 Marks

  1. Components of marketing
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  3. Packages in healthcare delivery
  4. Role of certifying / accrediting bodies in promoting healthcare tourism
  5. Patient delight, a must for an administrator - Discuss.
  6. Internal marketing team Vs Marketing consultancy
  7. Market segmentation
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  9. How important is market planning?
  10. Customer relationship management

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This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)