Rajiv Gandhi University of Health Sciences
III Semester M.H.A Degree Examination — May-
--- Content provided by FirstRanker.com ---
[Time: 3 Hours] [Max. Marks: 100]
HOSPITAL ADMINISTRATION
Marketing Management in Healthcare
Q.P. CODE: 8723
Your answers should be specific to the questions asked.
--- Content provided by FirstRanker.com ---
Draw neat, labeled diagrams wherever necessary.
LONG ESSAY 1 X 20 = 20 Marks
- “Public Relations play a vital role on Marketing in Healthcare”. Comment on it.
SHORT ESSAY (Answer any Seven) 7 X 10 = 70 Marks
- Explain the characteristics of a good marketing research.
- Discuss briefly the significance of product positioning.
- How can we measure the current Market Demand?
- “Is branding socially desirable”. Comment on it.
- Briefly discuss about the Regulatory laws and Ethical issues for Medical Tourism.
- Role of Customer Relationship Management and its benefits
- What is social marketing? Briefly explain the steps in social marketing in service industry.
- Discuss the objectives of pricing in a healthcare marketing program.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
SHORT ANSWERS (Answer any Five) 05 X 02 = 10 Marks
- Define marketing.
- What is micro marketing?
- What is target marketing?
- What is Niche marketing?
- What is product life cycle?
- Define Market Skimming.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)
--- Content provided by FirstRanker.com ---