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Download RGUHS MHA 2019 April 3rd Sem 8723 Hospital Administration Marketing Management In Healthcare Question Paper

Download RGUHS MHA (Master of Health Administration) 2019 April 3rd Sem 8723 Hospital Administration Marketing Management In Healthcare Previous Question Paper

This post was last modified on 12 June 2021

This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)


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Rajiv Gandhi University of Health Sciences

III Semester M.H.A Degree Examination — May-

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[Time: 3 Hours] [Max. Marks: 100]

HOSPITAL ADMINISTRATION

Marketing Management in Healthcare

Q.P. CODE: 8723

Your answers should be specific to the questions asked.

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Draw neat, labeled diagrams wherever necessary.

LONG ESSAY 1 X 20 = 20 Marks

  1. “Public Relations play a vital role on Marketing in Healthcare”. Comment on it.

SHORT ESSAY (Answer any Seven) 7 X 10 = 70 Marks

  1. Explain the characteristics of a good marketing research.
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  3. Discuss briefly the significance of product positioning.
  4. How can we measure the current Market Demand?
  5. “Is branding socially desirable”. Comment on it.
  6. Briefly discuss about the Regulatory laws and Ethical issues for Medical Tourism.
  7. Role of Customer Relationship Management and its benefits
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  9. What is social marketing? Briefly explain the steps in social marketing in service industry.
  10. Discuss the objectives of pricing in a healthcare marketing program.

SHORT ANSWERS (Answer any Five) 05 X 02 = 10 Marks

  1. Define marketing.
  2. What is micro marketing?
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  4. What is target marketing?
  5. What is Niche marketing?
  6. What is product life cycle?
  7. Define Market Skimming.

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This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)

--- Content provided by FirstRanker.com ---