FirstRanker Logo

FirstRanker.com - FirstRanker's Choice is a hub of Question Papers & Study Materials for B-Tech, B.E, M-Tech, MCA, M.Sc, MBBS, BDS, MBA, B.Sc, Degree, B.Sc Nursing, B-Pharmacy, D-Pharmacy, MD, Medical, Dental, Engineering students. All services of FirstRanker.com are FREE

📱

Get the MBBS Question Bank Android App

Access previous years' papers, solved question papers, notes, and more on the go!

Install From Play Store

Download RGUHS MHA 2017 May 3rd Sem 8723 Hospital Administration Marketing Management In Healthcare Question Paper

Download RGUHS MHA (Master of Health Administration) 2017 May 3rd Sem 8723 Hospital Administration Marketing Management In Healthcare Previous Question Paper

This post was last modified on 12 June 2021

This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)


Rajiv Gandhi University of Health Sciences

FirstRanker.com

I Semester M.H.A Degree Examination

--- Content provided by FirstRanker.com ---

[Time: 3 Hours] [Max. Marks: 100]

HOSPITAL ADMINISTRATION

MARKETING MANAGEMENT IN HEALTHCARE

Q.P. CODE: 8723

Your answers should be specific to the questions asked.

--- Content provided by FirstRanker.com ---

Draw neat, labeled diagrams wherever necessary.

LONG ESSAY 1 X 20 = 20 Marks

  1. Discuss the need for segmenting markets and briefly explain the major variables used to segment consumer markets.

SHORT ESSAY (Answer any Seven) 7 X 10 = 70 Marks

  1. Discuss various methods of controlling the sales forces in Healthcare Organizations
  2. --- Content provided by FirstRanker.com ---

  3. Write short notes on the role of regulatory authority in supervising promotional activities in marketing of services.
  4. Briefly explain the elements of insurance marketing. Discuss the characteristics of insurance markets and the distribution channels of selling insurance.
  5. Customer Relationship Management and its relevance in healthcare.
  6. What are the alternative pricing strategies available to the marketer who wants to introduce a new service in a highly competitive market?
  7. Discuss the components of marketing Mix and its significance in healthcare
  8. --- Content provided by FirstRanker.com ---

  9. What are the 4 Ps in product marketing?
  10. What is sales management? Distinguish between sales management and marketing management.

SHORT ANSWERS (Answer any Five) 05 X 02 = 10 Marks

  1. What is expectation management?
  2. Penetration pricing.
  3. --- Content provided by FirstRanker.com ---

  4. Define service marketing.
  5. Define customer delight.
  6. What is undifferentiated marketing?
  7. What is marketing information system?

FirstRanker.com

--- Content provided by FirstRanker.com ---



This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)

--- Content provided by FirstRanker.com ---