RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)
Rajiv Gandhi University of Health Sciences
III Semester MBA Degree Examination
[Time: 3 Hours] [Max. Marks: 100]
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HOSPITAL ADMINISTRATION
MARKETING MANAGEMENT IN HEALTHCARE
(Revised Scheme)
Q.P. CODE : 8368
Your answers should be specific to the questions asked.
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Draw neat labeled diagrams wherever necessary.
LONG ESSAY 2 X 20 = 40 Marks
- What is market planning? Discuss in detail the steps of market planning. What is the use of segmentation for marketing of hospital services.
- What is marketing mix? Differentiate between product marketing mix and service marketing mix. Explain in detail the various components of hospital marketing mix.
SHORT ESSAY (Answer any six) 6 X 10 = 60 Marks
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- Public relations
- Customer relationship management
- Health insurance and role of TPA
- Market measurement and forecasting
- Packaging of services with comprehensive payment
- Medical tourism
- Role of advertising in promoting your hospital
- Public private partnerships
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