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Download RGUHS MHA 2017 May 3rd Sem Hospital Administration Marketing Management In Healthcare Revised Scheme Question Paper

Download RGUHS MHA (Master of Health Administration) 2017 May 3rd Sem Hospital Administration Marketing Management In Healthcare Revised Scheme Previous Question Paper

This post was last modified on 12 June 2021

This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)


Rajiv Gandhi University of Health Sciences

III Semester MBA Degree Examination

[Time: 3 Hours] [Max. Marks: 100]

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HOSPITAL ADMINISTRATION

MARKETING MANAGEMENT IN HEALTHCARE

(Revised Scheme)

Q.P. CODE : 8368

Your answers should be specific to the questions asked.

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Draw neat labeled diagrams wherever necessary.

LONG ESSAY 2 X 20 = 40 Marks

  1. What is market planning? Discuss in detail the steps of market planning. What is the use of segmentation for marketing of hospital services.
  2. What is marketing mix? Differentiate between product marketing mix and service marketing mix. Explain in detail the various components of hospital marketing mix.

SHORT ESSAY (Answer any six) 6 X 10 = 60 Marks

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  1. Public relations
  2. Customer relationship management
  3. Health insurance and role of TPA
  4. Market measurement and forecasting
  5. Packaging of services with comprehensive payment
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  7. Medical tourism
  8. Role of advertising in promoting your hospital
  9. Public private partnerships

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This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)