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Download RGUHS MHA 2016 May 3rd Sem 8368 Hospital Administration Marketing Management In Healthcare Revised Scheme Question Paper

Download RGUHS MHA (Master of Health Administration) 2016 May 3rd Sem 8368 Hospital Administration Marketing Management In Healthcare Revised Scheme Previous Question Paper

This post was last modified on 12 June 2021

This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)


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III Semester M.H.A Degree Examination - MAY

[Time: 3 Hours] [Max. Marks: 100]

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HOSPITAL ADMINISTRATION

MARKETING MANAGEMENT IN HEALTHCARE

(Revised Scheme)

Q.P. CODE : 8368

Your answers should be specific to the questions asked.

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Draw neat labeled diagrams wherever necessary.

LONG ESSAY 2 X 20 = 40 Marks

  1. Who is a healthcare consumer? Why is marketing of services difficult than marketing of goods? Discuss the marketing strategy to a 200-bedded cardiac hospital.
  2. Define the term product mix. Discuss the process of services development. How will branding help in promoting services of a pediatric hospital?

SHORT ESSAY (Answer any six) 6 X 10 = 60 Marks

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  1. Segmentation, targeting and positioning
  2. Patient satisfaction through marketing
  3. Sales promotion
  4. Internal marketing
  5. Third party administrators
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  7. Medical tourism
  8. Role of front-line staff in patient satisfaction
  9. Marketing research

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This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)