RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)
III Semester M.H.A Degree Examination - MAY
[Time: 3 Hours] [Max. Marks: 100]
--- Content provided by FirstRanker.com ---
HOSPITAL ADMINISTRATION
MARKETING MANAGEMENT IN HEALTHCARE
(Revised Scheme)
Q.P. CODE : 8368
Your answers should be specific to the questions asked.
--- Content provided by FirstRanker.com ---
Draw neat labeled diagrams wherever necessary.
LONG ESSAY 2 X 20 = 40 Marks
- Who is a healthcare consumer? Why is marketing of services difficult than marketing of goods? Discuss the marketing strategy to a 200-bedded cardiac hospital.
- Define the term product mix. Discuss the process of services development. How will branding help in promoting services of a pediatric hospital?
SHORT ESSAY (Answer any six) 6 X 10 = 60 Marks
--- Content provided by FirstRanker.com ---
- Segmentation, targeting and positioning
- Patient satisfaction through marketing
- Sales promotion
- Internal marketing
- Third party administrators
- Medical tourism
- Role of front-line staff in patient satisfaction
- Marketing research
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)