RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)
Rajiv Gandhi University of Health Sciences
III Semester M.H.A Degree Examination - May 2013
[Time: 3 Hours] [Max. Marks: 100]
HOSPITAL ADMINISTRATION
MARKETING MANAGEMENT IN HEALTHCARE
(Revised Scheme)
Q.P. CODE: 8368
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Your answers should be specific to the questions asked.
Draw neat labeled diagrams wherever necessary. Answer all questions
LONG ESSAY 2 X 20 = 40 Marks
- Discuss the components of marketing mix in health care. Distinguish between health care and other services as regards to marketing
- Briefly describe the characteristics of services. Distinguish between goods and services. Explain service quality and delivery with respect to hospitals
SHORT ESSAY (Answer any six) 6 X 10 = 60 Marks
- Health insurance schemes
- Marketing planning and control
- Functions of marketing
- Market measurement and forecasting
- Training and development of frontline staff
- Medical tourism
- Public private partnership
- Marketing strategies
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