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Download RGUHS MHA 2013 May 3rd Sem 8368 Hospital Administration Marketing Management In Healthcare Revised Scheme Question Paper

Download RGUHS MHA (Master of Health Administration) 2013 May 3rd Sem 8368 Hospital Administration Marketing Management In Healthcare Revised Scheme Previous Question Paper

This post was last modified on 12 June 2021

This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)


Rajiv Gandhi University of Health Sciences

III Semester M.H.A Degree Examination - May 2013

[Time: 3 Hours] [Max. Marks: 100]

HOSPITAL ADMINISTRATION

MARKETING MANAGEMENT IN HEALTHCARE

(Revised Scheme)

Q.P. CODE: 8368

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Your answers should be specific to the questions asked.

Draw neat labeled diagrams wherever necessary. Answer all questions

LONG ESSAY 2 X 20 = 40 Marks

  1. Discuss the components of marketing mix in health care. Distinguish between health care and other services as regards to marketing
  2. Briefly describe the characteristics of services. Distinguish between goods and services. Explain service quality and delivery with respect to hospitals

SHORT ESSAY (Answer any six) 6 X 10 = 60 Marks

  1. Health insurance schemes
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  3. Marketing planning and control
  4. Functions of marketing
  5. Market measurement and forecasting
  6. Training and development of frontline staff
  7. Medical tourism
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  9. Public private partnership
  10. Marketing strategies

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This download link is referred from the post: RGUHS MHA Last 10 Years 2011-2021 Question Papers (1st Sem, 2nd Sem, 3rd Sem And 4th Sem)