Download PTU MBA 2020 Dec 1st Sem 75408 Business Communication For Managerial Effectiveness Question Paper

Download PTU I. K. Gujral Punjab Technical University (IKGPTU) MBA (Master of Business Administration) 2020 December 1st Sem 75408 Business Communication For Managerial Effectiveness Previous Question Paper

Roll No.
Total No. of Pages : 02
Total No. of Questions : 17
MBA / MBA (IB) (2018 & Onwards) (Sem.?1)
BUSINESS COMMUNICATION FOR MANAGERIAL
EFFECTIVENESS
Subject Code : MBA-107-18
M.Code : 75408
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A c ontains EIGHT questio ns carrying TWO marks each an d s tudents
has to attempt ALL que stions.
2 .
SECT ION-B c ons ists of FOUR Subsections : Units-I, II, III & IV. Ea ch Subsection
con tains TWO ques tions each carrying EIGHT marks each and stude nt has to
attemp t any ONE qu estio n from e ach Sub section.
3 .
SECT ION-C is COMPUL SORY and con sist of ONE Case Study carry ing TWEL VE
marks.
SECTION-A
Answer the following :
1.
What is digital communication?
2.
Contrast opinions and factual information.
3.
What are the different elements of communication?
4.
What is a Demi-official letter? What is use for this?
5.
Which precautions do we need to use in drafting business e-mail.
6.
Podcast
7.
Encryption
8.
Collaborative writing
SECTION-B
UNIT-I
9.
Draw a diagram to illustrate communication process. Discuss the effectiveness of different
channels.
10. Discuss in detail the seven C'S of business Communication along with barriers to
communication.
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UNIT-II
11. What are different strategies to improve writing and reading skills?
12. Discuss the role played by written messages in communication. Discuss components of
effective listening.
UNIT-III
13. Compare and contrast oral presentation, written messages and online communication. What
are advantages and disadvantages of these?
14. Discuss in detail different types of business letters. Write a specimen press release.
UNIT-IV
15. What are good interview taking techniques? What communication techniques you would
use to make correct recruitment?
16. Elaborate the concept of a functional Resume based on achievements rather than
responsibilities. What is difference between bio data, resume and a CV?
SECTION-C
17. The senior member of the Japanese MNC is conducting the interview for recruitment in
your country. He is asking for what kind of persons he should look for his organisation in
India. What can be regarded as positive behavior and answer of the interviewee towards
this that would lead to his recruitment? (Keep in mind the good communication practices
while answering this)
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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