Download PTU MBA 2020 Dec 2nd Sem 76155 Marketing Management Question Paper

Roll No.

Total No. of Questions : 17

Total No. of Pages : 02

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MBA / MBA (IB) (2018 Batch) (Sem.-2)

MARKETING MANAGEMENT

Subject Code : MBA-203-18

M.Code:76155

Time: 3 Hrs.

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Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A contains EIGHT questions carrying TWO marks each and students have to attempt ALL questions.
2. SECTION-B consists of FOUR Subsections: Units-I, II, III & IV. Each Subsection contains TWO questions each carrying EIGHT marks each and students have to attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consists of ONE Case Study carrying TWELVE marks.

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SECTION-A

Answer briefly :

1. Differentiate between marketing and selling.
2. What are factors influencing consumer buying behaviour?
3. What are features of a Good Label?

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4. Define Green Marketing.
5. Highlight elements of service marketing mix.
6. What do you mean by channel design?
7. Outline need for conducting research in BOP markets.
8. What do you mean by informal economy?

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SECTION-B

UNIT-I

9. Explain various steps in marketing planning process with illustrations.
10. Outline the components of marketing information system, with examples.

UNIT-II

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11. Highlight marketing mix strategies for various stages of the Product Life Cycle.
12. Explain characteristic features of alternative pricing methods, with illustrations.

UNIT-III

13. Explain steps involved in personal selling process, with illustrations.
14. What are relative advantages and disadvantages of various media for advertising? Elaborate.

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UNIT-IV

15. Outline importance of bottom of the pyramid (BOP) marketing, with examples. Describe features of BOP Consumer.
16. Highlight important ethical issues involved in bottom of the pyramid (BOP) marketing, with illustrations.

SECTION-C

17. Read the case study and answer the questions based on it :
    

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    A Japanese mobile hand set manufacturing company plans to enter Indian markets. The company has variety of handsets of various price ranges and features. It has desired your services as a marketing consultant. It needs your advice on which market segments it should target.

    Questions:

    1. Recommend suitable bases of market segmentation of Indian markets for mobile handsets.
    2. What promotional tools you would recommend to the Japanese company for Indian markets for its mobile handsets?

NOTE: Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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