Download PTU BA 2020 Dec 3rd Sem 76747 Public Relations Question Paper

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Total No. of Pages : 02
Total No. of Questions : 18

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BA (JAMC) (2018 Batch) (Sem.-3)
PUBLIC RELATIONS
Subject Code : BAJMC304-18
M.Code : 76747
Time : 3 Hrs. Max. Marks : 60

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INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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Write briefly :

1. Brand placement
2. PRSI
3. Rejoinders
4. Tie-ups

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5. Backgrounders
6. Press conference
7. Op-Ed
8. Sponsorships
9. Image management

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10. Press release

SECTION-B

11. Discuss the importance of market research.
12. What are PR and publicity drives?
13. Discuss the major roles played by public relations in an organization.

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14. Discuss the role of PR in crisis management.
15. Discuss the issue of paid news in India.

SECTION-C

16. How the evolution of technology has changed the PR process?
17. What are the major PR activities that help media to make News?

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18. What is employee relations and how it helps organizations?

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.