Download PTU BBA 2020 Dec 3rd Sem 76824 Introduction To Service Industry Question Paper

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Roll No.

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Total No. of Questions: 18 Total No. of Pages : 02

BBA (SIM) (2018 Batch) (Sem.-3)

INTRODUCTION TO SERVICE INDUSTRY

Subject Code : BBASM-303-18

M.Code: 76824

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Time: 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B consists of FOUR Sub-sections: Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.

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4. Student has to attempt any ONE question from each Sub-section.

SECTION-A

Write briefly :

1. Elements of mutual fund marketing.
2. Core services of telecom & IT services industry.

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3. Factor Personal selling.
4. Financial services industry.
5. Nature of telecom & IT services industry.
6. Problem of health services industry.
7. Marketing Mix of financial services industry.

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8. Tangible services in tourism and travel services industry.
9. Challenges of health services industry.
10. Meaning of Services.

SECTION-B

UNIT-I

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11. Discuss the importance of service sector in India.
12. Discuss the classification of services. Also explain the implication of selling services.

UNIT-II

13. Give the overview of financial services industry. Discuss its scope and growth.
14. Elaborate the statement “financial services industry of India does not have smooth path i.e. full of challenges"

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UNIT-III

15. What are the opportunities and challenges of Health services industry of India?
16. Give the overview of Telecom IT services industry. Discuss its scope and growth.

UNIT-IV

17. Elaborate the statement "Tourism and travel industry of India does not have a smooth path i.e. full of challenges"

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18. Tourism and travel service industry is backbone of the Indian service industry. Discuss in detail.

NOTE: Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.