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| Roll No. | Total No. of Questions : 18 |
| Total No. of Pages : 02 |
BBA (2014 to 2017) (Sem.-4)
RESEARCH METHODOLOGY
Subject Code : BBA-401
M.Code: 71203
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Time: 3 Hrs. Max. Marks : 60INSTRUCTIONS TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
- SECTION-B consists of FOUR Sub-sections: Units-I, II, III & IV.
- Each Sub-section contains TWO questions each, carrying TEN marks each.
- Students have to attempt any ONE question from each Sub-section.
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SECTION-A
Answer briefly :
- List different types of research.
- List factors which influence the choice of a research design.
- What are non-sampling errors?
- What is judgmental sampling? Is it considered better than convenience sampling?
- What is before and after experimental research design?
- What is a review of literature? Discuss its role in defining the research problem.
- Discuss comparative scaling techniques.
- Differentiate between a questionnaire and a schedule.
- What is cross tabulation?
- Outline guidelines for evaluating the report.
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SECTION-B
UNIT-I
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- Discuss in detail the process of management research? Outline various factors which influence the research process.
- Discuss in detail various types of research designs? What are various sources of experimental errors?
UNIT-II
- Discuss in detail different types of probability sampling. Why is it that probability sampling is preferred as compared to non-probability sampling techniques in research methodology?
- Differentiate between the following :
- Primary and secondary sources of data
- Observation and survey methods
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UNIT-III
- What are different levels of measurement? Which one is considered best in terms of data analysis flexibility in research? Give example
- Discuss different types of questions used in a questionnaire? Outline the guidelines for developing a good questionnaire?
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UNIT-IV
- What is the difference between data preparation and analysis? Why does a researcher need to edit data before doing analysis? Discuss some of the common errors that a researcher looks for during data editing and preparation? Give examples.
- What are different types of research reports? Discuss the format of a good research report?
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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