Download PTU BBA 2020 Dec 5th Sem 72065 Advertising And Sales Management Question Paper

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Total No. of Pages : 02

Total No. of Questions: 18

BBA (2014 to 2017) (Sem.-5)

ADVERTISING AND SALES MANAGEMENT

Subject Code: BBA-503

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M.Code: 72065

Time: 3 Hrs.

Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.

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2. SECTION-B consists of FOUR Sub-sections: Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Students have to attempt any ONE question from each Sub-section.

SECTION-A

Explain the following :

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1. Communication
2. Advertising
3. Pre and post testing
4. Scheduling
5. Sales executive

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6. Personal selling
7. Recruitment
8. Training
9. Sales strategies
10. Sales budgets

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SECTION-B

UNIT-I

1. Define advertising. What are the various types of advertising?
2. Explain the relevance of art and layout in the field of advertising.

UNIT-II

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1. What are the social, ethical and legal aspects of advertising?
2. How can advertising effectiveness be measured? What is the need to measure the advertising effectiveness?

UNIT-III

1. What is the difference between selling and marketing?
2. Explain the process of personal selling in detail.

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UNIT-IV

1. Explain the recruitment and selection process of sales person in detail.
2. What is the role of information technology in sales management?

NOTE: Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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