Download PTU BBA 2020 Dec 5th Sem 72065 Advertising And Sales Management Question Paper

Download PTU ( I.K.Gujral Punjab Technical University (IKGPTU)) The Bachelor of Business Administration (BBA) 2020 December 5th Sem 72065 Advertising And Sales Management Previous Question Paper

Roll No.
Total No. of Pages : 02
Total No. of Questions : 18
BBA (2014 to 2017) (Sem.?5 )
ADVERTISING AND SALES MANAGEMENT
Subject Code : BBA-503
M.Code : 72065
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2 .
SECT ION-B cons ists of F OUR Sub-sec tions : Un its-I, II, III & IV.
3 .
Eac h Sub-section contains TWO questions each , carry in g T EN ma rks e ach .
4 .
Students have to atte mpt an y ONE ques tion from each Sub-section.
SECTION-A
Explain the following :
1.
Communication
2.
Advertising
3.
Pre and post testing
4.
Scheduling
5.
Sales executive
6.
Personal selling
7.
Recruitment
8.
Training
9.
Sales strategies
10. Sales budgets
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SECTION-B
UNIT-I
11. Define advertising. What are the various types of advertising?
12. Explain the relevance of art and layout in the field of advertising.
UNIT-II
13. What are the social, ethical and legal aspects of advertising?
14. How can advertising effectiveness be measured? What is the need to measure the
advertising effectiveness?
UNIT-III
15. What is the difference between selling and marketing?
16. Explain the process of personal selling in detail.
UNIT-IV
17. Explain the recruitment and selection process of sales person in detail.
18. What is the role of information technology in sales management?
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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