Download RGUHS BHA 2019 April 4th Sem 1315 Strategic Management Question Paper

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Rajiv Gandhi University of Health Sciences, Karnataka

IV semester Bachelors in Hospital Administration Degree Examination — APRIL-2019

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Time: Three Hours

Strategic Management

Q.P. CODE: 1315

Max. Marks: 80 Marks

Your answers should be specific to the questions asked.

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Draw neat, labeled diagrams wherever necessary

1. LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
   1. Explain McKinsey 7’s model.
   2. Explain various steps involved in strategic implementation.
   3. Explain strategic evaluation and control.

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2. SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
   1. Explain features of business policies.
   2. Explain need for strategic management.
   3. Explain program, procedure and budget.
   4. Explain value chain analysis.
   5. What is stability strategy? When is this strategy adopted?

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   6. What are the steps involved in strategy implementation?
   7. Explain corporate culture.
   8. What are the various components of financial policies?
   9. Explain social audit.
   10. Explain social responsibility of business towards customer.

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3. SHORT ANSWERS (Answer any ten) 10 x 2 = 20 Marks
   1. What is strategy?
   2. What is policy?
   3. What is vision?
   4. What is forward integration?

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   5. What is cost leadership?
   6. Mention levels of strategy.
   7. What is environmental scanning?
   8. What is meant by merger?
   9. What is key result area?

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   10. What is social responsibility?
   11. What is corporate politics?
   12. What is rule?

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