Rajiv Gandhi University of Health Sciences, Karnataka
IV Semester Bachelors in Hospital Administration Degree Examination — April 2017
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Max. Marks: 80 Marks
Time: Three Hours
Strategic Management
Q.P. CODE: 1315
Your answers should be specific to the questions asked.
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Draw neat, labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
- Explain steps involved in implementation of strategy.
- Explain different levels of strategy.
- What is environmental scanning? Explain different components of environmental scanning.
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SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
- Explain different kinds of business policies.
- Explain role of strategy in strategic management.
- Explain components of marketing policies.
- Mention the strategic planning process.
- Explain different kinds of merger.
- Explain structural implementation.
- Explain business ethics.
- Explain strategy evaluation process.
- Explain SWOT analysis.
- Explain decentralization.
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SHORT ANSWERS (Answer any ten) 10 x 2 = 20 Marks
- What is meant by activating strategy?
- Mention any four features of business policies.
- What is strategic management?
- What is mission?
- What is strategic surveillance?
- What is budget?
- What is meant by SBU?
- What is meant by stability strategy?
- What is benchmarking?
- What is backward integration?
- What is procedure?
- What is social audit?
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