Rajiv Gandhi University of Health Sciences, Karnataka
VI semester Bachelors in Hospital Administration Degree Examination — May 2017
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Time: Three Hours Max. Marks: 80 Marks
Marketing Management
Q.P. CODE: 1323
Your answers should be specific to the questions asked.
Draw neat, labeled diagrams wherever necessary
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LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
- What is pricing? Explain briefly the pricing strategies.
- What is promotion? Explain the promotional methods of hospital marketing mix.
- What is segmentation? Explain the bases of segmentation.
SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
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- What is a channel of distribution? Explain the factors affecting channels.
- Explain briefly the traditional and modern concept of marketing.
- Explain Personal selling and sales promotion activities for heath care services.
- What is product life cycle? Describe the stages of product life cycle.
- Describe some recent trends in marketing.
- Explain the factors influencing pricing policy.
- What is differentiated, undifferentiated, concentrate and customized marketing?
- What is marketing? Explain its importance and functions.
- Explain briefly the macro and micro factors affecting environment.
- Write a note on product mix in detail.
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SHORT ANSWERS (Answer any ten) 10 x 2 = 20 Marks
- Advertisement
- What is marketing research?
- What is market intelligence system?
- What is relationship management?
- Psychological factors influencing buying decision
- What is packaging and labeling?
- What is product mix decision?
- Describe following terms - consumer, market and buying behaviour.
- What is product addition and deletion?
- What is positioning?
- What is E-business?
- What is tele marketing?
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