Rajiv Gandhi University of Health Sciences, Karnataka
VI semester Bachelors in Hospital Administration Degree Examination — May 2016
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Time: Three Hours Max. Marks: 80 Marks
Marketing Management
Q.P. CODE: 1323
Your answers should be specific to the questions asked. Draw neat, labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
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- Define pricing. Briefly explain the objectives, policies and the factors that influence pricings.
- What is channel of distribution? Explain the functions and steps involved in channel design by a company.
- Define product. Describe in detail about new product development process with suitable example from hospital.
SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
- Write a note on macro environment.
- Write a note on advertising process.
- Write a short note on scope and nature of marketing.
- What are 4P’s in marketing?
- Discuss the various concepts of marketing.
- Write a short note on public relation with suitable example from hospital.
- What are the features of effective segmentation?
- Marketing strategies in different stages of product life cycle
- Write a short note on virtual marketing.
- Describe product level with example from hospital and health care.
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SHORT ANSWERS (Answer any ten) 10 x 2 = 20 Marks
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- Define service marketing.
- Functions of marketing
- What is targeting?
- What is telemarketing?
- Elasticity of price
- What is personal selling?
- What is market intelligent system?
- What is product mix length and width?
- Packaging of products / services
- Sales promotion in hospital
- Hospital branding
- What is niche marketing?
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