Rajiv Gandhi University of Health Sciences, Karnataka
IV semester Bachelors in Hospital Administration Degree Examination — Sep 2012
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Time: Three Hours Max. Marks: 80 Marks
Strategic Management
Q.P. Code : 1315
Your answers should be specific to the questions asked. Draw neat labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
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- What is environmental scanning? Explain different components of external environment.
- Explain the issues in strategy implementation
- Explain merger strategy.
SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
- What are the features of business policy?
- Explain need for strategic management.
- Explain key success factors.
- Mention the strategic planning process.
- Explain expansion strategy. When is this strategy adopted?
- What are the steps involved in strategy implementation?
- Explain the various components of marketing policies.
- Explain strategy evaluation process.
- What are the evaluation techniques for operational control?
- Explain social responsibility of business towards consumers.
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SHORT ANSWERS (Answer any ten) 10 x 2 = 20 Marks
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- What is strategic planning?
- Mention any four features of business policy.
- What is vision?
- What is backward integration?
- What is cost leadership?
- What is social audit?
- What is functional structure?
- What is strategic surveillance?
- What is implementation control?
- Mention any four areas of social responsibility.
- What is a program?
- Mention levels of strategy
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