Download OU BBA 2019 Dec 5th Sem 12760 Services Marketing Question Paper

Download OU (Osmania-University) BBA (Bachelor of Business Administration) 2019 Dec 5th Sem 12760 Services Marketing Previous Question Papers

Time: 3 Hours
6 .a) Distinguish Global m
: 3':
IL]
Elective?HMa?L; d ?
Subject: Se :1: tees- Marketing
Paper Code- 506 (M) 1
Note: Answ?r all the :queg?nngr ? - : ' '
PART ? A (534 = 20mm: .L'
[s hort-Ahswer Type]
Answer any ?ve of the followmg In about 20 lines each
a.)- 7 P's of Services Marketing
bVScope of Services
c) (Target Marketing
d)rProduct positioning
e) Quality dimensions
f) Cultural environment
g)(Difference between services and products
h) Tele marketing.
PART? B(5x12= SOIMarks)
[Essay 12mg? me]
Note: Answer all the ques one using the internal choice.
a)? Explain the 4 1'5 of the services marki??t'ing with suitable examples.
OR
b") De?ne servj-ces ExplaiQ-itg?b?on?pt and scape. . .
a)/What are the bases for segmentation of services"? Explain with examptes
0R .
13) Discuss the role of people and process In the context of marketing of s?ervic?ei?z ? I . ' ?
a)? Briefly discuss about services marketing strategies
0R
b) How do you overcome problems due to services characteristics in services ,
marketing? a
ay Discuss venous methods of measurigg service quality
R
[3) Explain the methodology for identification of global customer needs.
arketing and Domestic marketing
OR
W?Explai? th?e emirronmentat f??dors in global market operating
iii?