Download OU B.Com 2019 Dec 3rd Year 10068 Marketing and Advertising for International Business Question Paper

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Code No. 10068

FACULTY OF COMMERCE

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B.Com. V - Semester (CBCS) Examination, November / December 2019

(Only for Foreign Trade Courses)

Subject: Marketing and Advertising for International Business

Paper Code - BC - 506

Time: 3 Hours Max.Marks: 80

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PART - A (5x4 = 20 Marks)

[Short Answer Type]

Note: Answer any five of the following questions.

1. Define International Marketing
2. International Economic Environment

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3. Marketing Information System
4. Nature of Advertising
5. Pricing Policies
6. International Distribution Channels
7. Global Markets

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8. Selection of International Markets

PART - B (5x12 = 60 Marks)

[Essay Answer Type]

Note: Answer all the questions.

1. a) What is the role of International Marketing?
   

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   OR
   b) ‘International Marketing is different from marketing at local markets. It requires more involvement and efforts’ — Explain.
2. a) Bring out the influence of political environment on marketing in International Markets.
   OR
   b) ‘Screening and selection of markets is important in getting success in International Markets’ — Discuss.

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3. a) What are the various approaches to Marketing Research?
   OR
   b) How do you build Marketing Information System for International Markets?
4. a) Explain the challenges and complexities in International Advertising.
   OR
   

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   b) How do you advertise Indian products abroad? Illustrate.
5. a) Explain various types of International Pricing.
   OR
   b) How do you select and manage the overseas agents?

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