Download OU B.Com 2019 Dec 3rd Year Elective 10074 Marketing Research Question Paper

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Code No.10074

FACULTY OF COMMERCE

B.Com. V - Semester (CBCS) Examination, November / December 2019

(For Advertising)

Subject: Marketing Research

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Paper Code - BC - 508

Time: 3 Hours Max.Marks: 80

PART - A (5x4 = 20 Marks)

[Short Answer Type]

Note: Answer any five questions not exceeding 20 lines each.

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1. Nature and Scope of Research
2. Population
3. Random Sampling
4. Interview Method
5. Data Tabulation

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6. Advertising Research
7. Rural Marketing Research
8. Value and Cost of Information

PART - B (5x12 = 60 Marks)

[Essay Answer Type]

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Note: Answer all the questions not exceeding four pages each.

1. a) Define Marketing Research and briefly explain the different applications of Marketing Research.
   OR
   b) Explain the significance of Marketing Research in India in the 21st Century.
2. a) Explain the different factors to be kept in mind while determining the Sample Size.
   

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   OR
   b) Define Research Design and explain the classification of Research Design.
3. a) Develop a Questionnaire to measure the purchasing pattern of consumers towards Two Wheelers.
   OR
   b) Discuss the Contents of a Good Research Report.

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4. a) Explain the advantages and implications of Product Research with reference to India with examples.
   OR
   b) Define Data Mining and explain the different types of Data Mining Techniques.
5. a) Explain Marketing Research with the help of Social Media Tools.
   OR
   

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   b) Briefly discuss the recent trends in Marketing Research with suitable examples.

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Code No. 10073

FACULTY OF COMMERCE

B.Com. V - Semester (CBCS) Examination, November / December 2019

(For Computer / Computer Application Courses) Subject: Business Simulation

Paper Code - BC - 508 Elective - Il

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Time: 3 Hours Max.Marks: 80

PART - A (5x4 = 20 Marks)

[Short Answer Type]

Note: Answer any five of the following questions.

1. Uses of Cell References in Formula

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2. VLOOK and HLOOK functions with examples
3. Various Layouts of Excel Spreadsheet
4. Formatting tools available on the Home tab
5. Goal Seeking in Excel
6. What is Forecasting?

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7. Applications of Risk Analysis
8. How to remove Duplicates in a Table?

PART - B (5x12 = 60 Marks)

[Essay Answer Type]

Note: Answer all the questions.

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1. a) What are functions in Excel? Explain various types of functions used.
   OR
   b) Explain about the different methods of referring Data from Different Worksheets, with neat diagrams.
2. a) Explain the different Conditional Formatting techniques applied to Excel Data Sheets.
   OR
   

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   b) Explain Sorting and Filtering Options in Excel. How is Slicer different from them.
3. a) Briefly write about Advanced Data Validation Techniques.
   OR
   b) Write the steps to create Charts. Explain Spark lines with an example.
4. a) What is Monte Carlo Simulation?
   

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   OR
   b) What is Forecasting in Excel? Explain Exponential smoothing and Linear regression forecasting methods.
5. a) Briefly write about Advanced Simulation Techniques.
   OR
   b) How do you perform Simulation using @ Risk?

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FACULTY OF COMMERCE

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B.Com (CBCS) (lll - Semester) Examination, November / December 2019

(Only for General Students)

Accounting Standards

Paper Code - BC- 508

Time : 3 Hours Max Marks : 80

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PART - A (5x4 = 20 Marks)

[Short Answer Type]

Note: Answer any five of the following questions.

1. Define Accounting Standards.
2. Explain about Accounting Concepts.

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3. What is AS 10?
4. Explain about AS 26.
5. Explain about Accounting Standards.
6. Define Accounting Standards.
7. Explain about AS 17.

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8. Explain about AS 10.

PART - B (5x12 = 60 Marks)

[Essay Answer Type]

Note: Answer all the questions.

1. a) Explain about Accounting Standards.
   

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   OR
   b) Define Accounting Standards.
2. a) Explain about AS 26.
   OR
   b) Explain about AS 4.

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3. a) Explain about AS 10.
   OR
   b) Explain about AS 22.
4. a) Explain about AS 29.
   OR
   

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   b) Explain about AS 22.
5. a) Explain about Accounting Standards.
   OR
   b) Explain about Accounting Standards.

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Code No. 10071/U

FACULTY OF COMMERCE

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B.Com. V-Semester (CBCS) Examination, November / December- 2019

(Only for General Students)

Subject : Accounting Standards

Paper Code - BC - 508

Time : 3 Hours Max: Marks : 80

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PART - A (5x4 = 20 Marks)

1. AS-10
2. AS-26
3. AS-17 "Reportable Segments"
4. curve outsind AS-10

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5. Deferred Tax Asset Liability

PART - B (5x12 = 60 Marks)

1. AS-2
2. AS-4
3. AS-10

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4. AS-29
5. AS-22 31-3-2008
6. AS-10 AS-16
7. AS-18 AS-24

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