OU B.Com Last 10 Years 2010-2020 Question Papers || Osmania University
ISCECS
B.Com. Examination, May/June 2023
Advertising
Time: 3 Hours
Note: Answer any FIVE questions not exceeding 20 lines each.
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- Comment on the role of the process of persuasion.
- What are the Media Scheduling objectives?
- Write about the five types of budgeting processes.
- Explain the DAGMAR approach in evaluating advertising efforts.
- Explain the limitations of celebrity endorsements.
- What is an In-House ad agency? What does it do?
- Explain the role of illustration in developing an advertising campaign.
- Discuss the various factors considered while setting the advertising budget.
- a) What are the complexities faced by Indian companies while advertising their products abroad? How are these overcome?
b) Describe the steps involved in developing a media plan.
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