Download OU B.Com 2017 Dec 1st Sem 3503 Marketing Management Question Paper

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Marketing Management

Paper Code-BC-105

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Part—A

Note : Answer any Five of the following Questions.

Part— B (5 X 12=60 Marks)

Note :

1. a) What are the qualities of a good marketing manager? Explain.

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2. b) ‘Advancement in technology influences marketing environment’ — Explain the statement using suitable examples.
3. a) What is segmentation? What are the benefits of segmentation?
4. b) Education loans by banks, education institutions and book publishing needs segmentation — Explain.
5. How does business buying behaviour differ from consumer buying? Explain.

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