Download JNTUH MCA 4th Sem R15 2019 April-May 824AU E Commerce Question Paper

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Code No: 824AU

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

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MCA IV Semester Examinations, April/May - 2019

E - COMMERCE

Time: 3hrs Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

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PART - A

5 x 5 Marks =25

1. a) Explain pre purchase preparation.
2. b) Describe about traditional EDI.
3. c) Explain efficient customer response (ECR).

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4. d) What is market research?
5. e) Discuss Multimedia data compression.

PART -B

5 x 10 Marks =50

1. a) Explain E-commerce consumer applications. b) Explain a Generic Frame Work for Electronic Commerce. [5+5]
   

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   OR
2. a) Discuss about consumer oriented Electronic Commerce. b) Describe Information brokers and brokerages. [5+5]
3. a) Explain about digital token based — smart cards and credit cards. b) Describe types of financial EDI. Explain how financial EDI payments are made. [5+5]
   OR
4. a) Describe risks in electronic payment systems. b) Discuss Inter organizational commerce. [5+5]

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5. a) Explain customization and internal commerce. b) Discuss about Corporate digital library. [5+5]
   OR
6. Explain the approaches to maintain “Corporate Data Warehouse”. What is a Remote server and how does it function? [10]
7. a) Explain information based marketing. b) Explain Consumer search and research discovery. [5+5]
   OR

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8. a) Explain in detail about advertising and marketing. b) Explain Commerce catalogues. [5+5]
9. a) Discuss about Desktop video conferencing. b) Discuss digital video and Electronic Commerce. [5+5]
   OR
10. Explain importance of multimedia in the advertising of fashion products. [10]

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