Download JNTUH (Jawaharlal nehru technological university) MCA (Master of Computer Applications) 4th Sem (Fourth Semester) Regulation-R15 2019 April-May 824AU E Commerce Previous Question Paper
R15
Code No: 824AU
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MCA IV Semester Examinations, April/May - 2019
E ? COMMERCE
Time: 3hrs
Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
PART - A
5 ? 5 Marks = 25
1.a)
Explain pre purchase preparation.
[5]
b)
Describe about traditional EDI.
[5]
c)
Explain efficient customer response (ECR).
[5]
d)
What is market research?
[5]
e)
Discuss Multimedia data compression.
[5]
PART - B
5 ? 10 Marks = 50
2.a)
Explain E-commerce consumer applications.
b)
Explain a Generic Frame Work for Electronic Commerce.
[5+5]
OR
3.a)
Discuss about consumer oriented Electronic Commerce.
b)
Describe Information brokers and brokerages.
[5+5]
4.a)
Explain about digital token based ? smart cards and credit cards.
b)
Describe types of financial EDI. Explain how financial EDI payments are made. [5+5]
OR
5.a)
Describe risks in electronic payment systems.
b)
Discuss Inter organizational commerce.
[5+5]
6.a)
Explain customization and internal commerce.
b)
Discuss about Corporate digital library.
[5+5]
OR
7.
Explain the approaches to maintain "Corporate Data Warehouse". What is a Remote
server and how does it function?
[10]
8.a)
Explain information based marketing.
b)
Explain Consumer search and research discovery.
[5+5]
OR
9.a)
Explain in detail about advertising and marketing.
b)
Explain Commerce catalogues.
[5+5]
10.a) Discuss about Desktop video conferencing.
b) Discuss digital video and Electronic Commerce.
[5+5]
OR
11.
Explain importance of multimedia in the advertising of fashion products.
[10]
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This post was last modified on 17 March 2023