Code No: 824BD
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MCA V Semester Examinations, April/May - 2019
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SOCIAL MEDIA INTELLIGENCE
Time: 3hrs
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Max.Marks:75
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Note: This question paper contains two parts A and B.Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
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PART - A
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5 ? 5 marks = 25
1.a)
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What is social media monitoring? Explain in detail.--- Content provided by FirstRanker.com ---
[5]
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b)Differentiate between Poster and Lurkers.
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[5]
c)
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Give a note on Online Echo chambers.
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[5]
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d)How do you differentiate a Buzz Campaign from a Fraud?
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[5]
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e)Write a brief note on intelligence dash boards.
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[5]
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PART - B
5 ? 10 marks = 50
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2.Briefly explain the following:
a) Text mining
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b) Opinion formation in Social Context.--- Content provided by FirstRanker.com ---
[5+5]
OR
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3.a)Explain the implications for social media intelligence.
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b)
How do we use social media as early warning System.
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[5+5]
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4.
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Discuss the posting motivation and selection effects.
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[10]
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OR
5.a)
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Give a brief note on effect of multiple audience on our opinions.b)
How the social context affect our behavior and opinion.
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[5+5]
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6.
Describe the following:
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a)Life Cycle dynamics b)Preference Mismatching and sequential dynamics [5+5]
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OR7.a)
How can we identify Fraudulent Opinions? Explain.
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b)
Explain how the text is analyzed.
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[5+5]
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8.
Describe the new paradigm for marketing research.
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[10]
OR
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9.a)
What are the benefits of a well-managed opinion community.
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b)
How to create and manipulate buzz?
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[5+5]
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10.a) Give a brief note on tracking brand health.
b) Describe the integrated CRM.
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[5+5]
OR
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11.List and explain the marketing research methods.
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[10]--- Content provided by FirstRanker.com ---
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