R15
--- Content provided by FirstRanker.com ---
Code No: 824BD
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MCA V Semester Examinations, April/May - 2019
--- Content provided by FirstRanker.com ---
SOCIAL MEDIA INTELLIGENCE
Time: 3hrs
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
Max.Marks:75
--- Content provided by FirstRanker.com ---
Note: This question paper contains two parts A and B.Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
--- Content provided by FirstRanker.com ---
PART - A
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
5 ? 5 marks = 25
1.a)
--- Content provided by FirstRanker.com ---
What is social media monitoring? Explain in detail.--- Content provided by FirstRanker.com ---
[5]
--- Content provided by FirstRanker.com ---
b)Differentiate between Poster and Lurkers.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5]
c)
--- Content provided by FirstRanker.com ---
Give a note on Online Echo chambers.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5]
--- Content provided by FirstRanker.com ---
d)How do you differentiate a Buzz Campaign from a Fraud?
--- Content provided by FirstRanker.com ---
[5]
--- Content provided by FirstRanker.com ---
e)Write a brief note on intelligence dash boards.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5]
--- Content provided by FirstRanker.com ---
PART - B
5 ? 10 marks = 50
--- Content provided by FirstRanker.com ---
2.Briefly explain the following:
a) Text mining
--- Content provided by FirstRanker.com ---
b) Opinion formation in Social Context.--- Content provided by FirstRanker.com ---
[5+5]
OR
--- Content provided by FirstRanker.com ---
3.a)Explain the implications for social media intelligence.
--- Content provided by FirstRanker.com ---
b)
How do we use social media as early warning System.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
4.
--- Content provided by FirstRanker.com ---
Discuss the posting motivation and selection effects.
--- Content provided by FirstRanker.com ---
[10]
--- Content provided by FirstRanker.com ---
OR
5.a)
--- Content provided by FirstRanker.com ---
Give a brief note on effect of multiple audience on our opinions.b)
How the social context affect our behavior and opinion.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
6.
Describe the following:
--- Content provided by FirstRanker.com ---
a)Life Cycle dynamics b)Preference Mismatching and sequential dynamics [5+5]
--- Content provided by FirstRanker.com ---
OR7.a)
How can we identify Fraudulent Opinions? Explain.
--- Content provided by FirstRanker.com ---
b)
Explain how the text is analyzed.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
8.
Describe the new paradigm for marketing research.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[10]
OR
--- Content provided by FirstRanker.com ---
9.a)
What are the benefits of a well-managed opinion community.
--- Content provided by FirstRanker.com ---
b)
How to create and manipulate buzz?
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
10.a) Give a brief note on tracking brand health.
b) Describe the integrated CRM.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5+5]
OR
--- Content provided by FirstRanker.com ---
11.List and explain the marketing research methods.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[10]--- Content provided by FirstRanker.com ---
---ooOoo---