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Download JNTUH MCA 5th Sem R15 2019 April-May 824BD Social Media Intelligence Question Paper

Download JNTUH (Jawaharlal nehru technological university) MCA (Master of Computer Applications) 5th Sem (Fifth Semester) Regulation-R15 2019 April-May 824BD Social Media Intelligence Previous Question Paper

This post was last modified on 17 March 2023





R15

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Code No: 824BD



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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MCA V Semester Examinations, April/May - 2019

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SOCIAL MEDIA INTELLIGENCE

Time: 3hrs

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Max.Marks:75


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Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

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PART - A

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5 ? 5 marks = 25

1.a)

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What is social media monitoring? Explain in detail.




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[5]

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b)

Differentiate between Poster and Lurkers.


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[5]

c)

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Give a note on Online Echo chambers.



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[5]

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d)

How do you differentiate a Buzz Campaign from a Fraud?


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[5]

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e)

Write a brief note on intelligence dash boards.


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[5]


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PART - B

5 ? 10 marks = 50

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2.

Briefly explain the following:
a) Text mining

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b) Opinion formation in Social Context.




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[5+5]

OR

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3.a)

Explain the implications for social media intelligence.


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b)

How do we use social media as early warning System.

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[5+5]



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4.

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Discuss the posting motivation and selection effects.



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[10]

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OR

5.a)

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Give a brief note on effect of multiple audience on our opinions.

b)

How the social context affect our behavior and opinion.

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[5+5]


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6.

Describe the following:

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a)Life Cycle dynamics b)Preference Mismatching and sequential dynamics [5+5]

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OR

7.a)

How can we identify Fraudulent Opinions? Explain.

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b)

Explain how the text is analyzed.

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[5+5]


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8.

Describe the new paradigm for marketing research.

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[10]

OR

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9.a)

What are the benefits of a well-managed opinion community.

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b)

How to create and manipulate buzz?

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[5+5]



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10.a) Give a brief note on tracking brand health.
b) Describe the integrated CRM.


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[5+5]

OR

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11.

List and explain the marketing research methods.


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[10]




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