Download JNTUH (Jawaharlal nehru technological university) MCA (Master of Computer Applications) 5th Sem (Fifth Semester) Regulation-R15 2019 April-May 824BD Social Media Intelligence Previous Question Paper
R15
Code No: 824BD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MCA V Semester Examinations, April/May - 2019
SOCIAL MEDIA INTELLIGENCE
Time: 3hrs
Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
PART - A
5 ? 5 marks = 25
1.a)
What is social media monitoring? Explain in detail.
[5]
b)
Differentiate between Poster and Lurkers.
[5]
c)
Give a note on Online Echo chambers.
[5]
d)
How do you differentiate a Buzz Campaign from a Fraud?
[5]
e)
Write a brief note on intelligence dash boards.
[5]
PART - B
5 ? 10 marks = 50
2.
Briefly explain the following:
a) Text mining
b) Opinion formation in Social Context.
[5+5]
OR
3.a)
Explain the implications for social media intelligence.
b)
How do we use social media as early warning System.
[5+5]
4.
Discuss the posting motivation and selection effects.
[10]
OR
5.a)
Give a brief note on effect of multiple audience on our opinions.
b)
How the social context affect our behavior and opinion.
[5+5]
6.
Describe the following:
a)Life Cycle dynamics b)Preference Mismatching and sequential dynamics [5+5]
OR
7.a)
How can we identify Fraudulent Opinions? Explain.
b)
Explain how the text is analyzed.
[5+5]
8.
Describe the new paradigm for marketing research.
[10]
OR
9.a)
What are the benefits of a well-managed opinion community.
b)
How to create and manipulate buzz?
[5+5]
10.a) Give a brief note on tracking brand health.
b) Describe the integrated CRM.
[5+5]
OR
11.
List and explain the marketing research methods.
[10]
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This post was last modified on 17 March 2023