Download JNTUH MCA 5th Sem R15 2019 December 824BD Social Media Intelligence Question Paper

Download JNTUH (Jawaharlal nehru technological university) MCA (Master of Computer Applications) 5th Sem (Fifth Semester) Regulation-R15 2019 December 824BD Social Media Intelligence Previous Question Paper

R15

Code No: 824BD















JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MCA V Semester Examinations, December - 2019

SOCIAL MEDIA INTELLIGENCE

Time: 3hrs













Max.Marks:75

Note: This question paper contains two parts A and B.

S Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B

consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.



PART - A

















5 ? 5 marks = 25


1.a)

How do expectations affect opinion?











[5]

b)

Compare and contrast poster versus lurkers.









[5]

c)

Are social media fragmenting population? Justify your answer.





[5]

d)

How to establish links to performance metrics in market research.



[5]

e)

Write a short note on social shopping.











[5]



PART - B

5 ? 10 marks = 50

2.a)

Explain using social media as early warning system.



b)

How do expertise and knowledge influence opinion formation?





[5+5]

OR

3.a)

Give a brief note on simple metrics for social media Intelligence.

b)

Discuss the implication for social media intelligence.







[5+5]









4.a)

How does social context affect our behavior? Explain.



b)

Can we trust the wisdom of crowds? Justify your answer.





[5+5]

OR

5.a)

Explain the bandwagon behavior in opinion expression.

b)

How do we differentiate our opinions? Give illustration.







[5+5]







6.a)

"Birds of a feather flock together". Explain it in the context of social media.



b)

What is the influence of social media on e-commerce? Explain.





[5+5]

OR

7.a)

Briefly explain the influential hypothesis.

b)

Discuss the causes for opinion radicalization.









[5+5]







8.a)

Write about creating and manipulating buzz.



b)

List the benefits of well-managed opinion community.







[5+5]

OR

9.a)

Illustrate the buzz campaign or fraud.



b)

How to identify fraudulent opinions.











[5+5]





10.a) Discuss how to tap into opinion ecosystem.
b) Explain rapid response system.













[5+5]

OR

11.

How can social media intelligence help integration of an organizational strategy?
Explain.



















[10]



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