R15
--- Content provided by FirstRanker.com ---
Code No: 824BD--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MCA V Semester Examinations, December - 2019
--- Content provided by FirstRanker.com ---
SOCIAL MEDIA INTELLIGENCETime: 3hrs
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
Max.Marks:75
Note: This question paper contains two parts A and B.
--- Content provided by FirstRanker.com ---
S Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part Bconsists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
--- Content provided by FirstRanker.com ---
PART - A
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
5 ? 5 marks = 251.a)
--- Content provided by FirstRanker.com ---
How do expectations affect opinion?--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5]
b)
--- Content provided by FirstRanker.com ---
Compare and contrast poster versus lurkers.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5]
c)
--- Content provided by FirstRanker.com ---
Are social media fragmenting population? Justify your answer.--- Content provided by FirstRanker.com ---
[5]
d)
--- Content provided by FirstRanker.com ---
How to establish links to performance metrics in market research.[5]
--- Content provided by FirstRanker.com ---
e)
Write a short note on social shopping.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5]PART - B
--- Content provided by FirstRanker.com ---
5 ? 10 marks = 50
2.a)
--- Content provided by FirstRanker.com ---
Explain using social media as early warning system.b)
--- Content provided by FirstRanker.com ---
How do expertise and knowledge influence opinion formation?
--- Content provided by FirstRanker.com ---
[5+5]
OR
--- Content provided by FirstRanker.com ---
3.a)
Give a brief note on simple metrics for social media Intelligence.
--- Content provided by FirstRanker.com ---
b)Discuss the implication for social media intelligence.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5+5]--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
4.a)How does social context affect our behavior? Explain.
--- Content provided by FirstRanker.com ---
b)
Can we trust the wisdom of crowds? Justify your answer.
--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
OR
5.a)
--- Content provided by FirstRanker.com ---
Explain the bandwagon behavior in opinion expression.b)
How do we differentiate our opinions? Give illustration.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
6.a)"Birds of a feather flock together". Explain it in the context of social media.
--- Content provided by FirstRanker.com ---
b)
What is the influence of social media on e-commerce? Explain.
--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
OR
7.a)
--- Content provided by FirstRanker.com ---
Briefly explain the influential hypothesis.b)
Discuss the causes for opinion radicalization.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
8.a)
Write about creating and manipulating buzz.
--- Content provided by FirstRanker.com ---
b)
--- Content provided by FirstRanker.com ---
List the benefits of well-managed opinion community.--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
OR9.a)
Illustrate the buzz campaign or fraud.
--- Content provided by FirstRanker.com ---
b)
--- Content provided by FirstRanker.com ---
How to identify fraudulent opinions.--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
10.a) Discuss how to tap into opinion ecosystem.
b) Explain rapid response system.
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[5+5]
--- Content provided by FirstRanker.com ---
OR11.
How can social media intelligence help integration of an organizational strategy?
--- Content provided by FirstRanker.com ---
Explain.--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
[10]---ooOoo---
--- Content provided by FirstRanker.com ---