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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MCA V Semester Examinations, December - 2019
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SOCIAL MEDIA INTELLIGENCETime: 3hrs
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Max.Marks:75
Note: This question paper contains two parts A and B.
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S Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part Bconsists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.
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PART - A
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5 ? 5 marks = 251.a)
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How do expectations affect opinion?--- Content provided by FirstRanker.com ---
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[5]
b)
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Compare and contrast poster versus lurkers.
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[5]
c)
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Are social media fragmenting population? Justify your answer.--- Content provided by FirstRanker.com ---
[5]
d)
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How to establish links to performance metrics in market research.[5]
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e)
Write a short note on social shopping.
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[5]PART - B
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5 ? 10 marks = 50
2.a)
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Explain using social media as early warning system.b)
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How do expertise and knowledge influence opinion formation?
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[5+5]
OR
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3.a)
Give a brief note on simple metrics for social media Intelligence.
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b)Discuss the implication for social media intelligence.
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4.a)How does social context affect our behavior? Explain.
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b)
Can we trust the wisdom of crowds? Justify your answer.
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[5+5]
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OR
5.a)
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Explain the bandwagon behavior in opinion expression.b)
How do we differentiate our opinions? Give illustration.
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[5+5]
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6.a)"Birds of a feather flock together". Explain it in the context of social media.
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b)
What is the influence of social media on e-commerce? Explain.
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[5+5]
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OR
7.a)
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Briefly explain the influential hypothesis.b)
Discuss the causes for opinion radicalization.
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[5+5]
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8.a)
Write about creating and manipulating buzz.
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b)
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List the benefits of well-managed opinion community.--- Content provided by FirstRanker.com ---
[5+5]
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OR9.a)
Illustrate the buzz campaign or fraud.
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b)
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How to identify fraudulent opinions.--- Content provided by FirstRanker.com ---
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[5+5]
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10.a) Discuss how to tap into opinion ecosystem.
b) Explain rapid response system.
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[5+5]
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OR11.
How can social media intelligence help integration of an organizational strategy?
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Explain.--- Content provided by FirstRanker.com ---
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[10]---ooOoo---
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